Category: Marketing
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Youtube Marketing: A Beginner’s Guide
It shouldn’t come as a surprise that YouTube is the second-most popular search engine in the world (second to Google, of course). YouTube is Google with strictly video answers: If you want to watch how something is done, or hear the voice and meet the face behind a product review, there is no better website… Read more
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5 Steps to Creating an Engaging Online Space
You’ve built your online community. You’ve set it up beautifully, you’re proud of the content you’ve created — you’ve worked so hard. That’s it, right? Now you can sit back and watch your community grow on its own? Not quite. When it comes to community management, you need to consistently water, feed, trim and care… Read more
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Micro-Influencers, Macro Results
Boost your marketing efforts by investing in the rise of micro influencers A few months ago, I had a burning question. I couldn’t make it 30 seconds through my Instagram feed without seeing an influencer, and I wanted to know why. One focus group, 90 surveys and 23 pages of research later, I now believe… Read more
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4 Reminders for Marketing This Holiday Season
We hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has passed, it’s socially acceptable to get in the holly jolly spirit. It also means buckling up for the fierce holiday competition and executing your perfect marketing strategy. Here are a few things to keep in… Read more
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instagram marketing tips: finding success on a fickle platform
Social Marketing Problems Social media, in a word, is fickle. Just as you figure it out, a new algorithm or update or feature is introduced and you have to throw out everything you thought you knew. To me, that’s part of the fun— it’s a constant challenge. But it can be exhausting. Sometimes the new… Read more
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sliding into a customer’s inbox with improved email marketing
It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are predisposed to excel in email marketing — like retailers. But if you’re not offering a coupon code or reminding people about a sale, how do you create emails that people open, read and remember? … Read more