Category: Marketing
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How Using Ad Extensions Can Improve Your Google Ads
If you spend a lot of time in Google Ads, you’ve likely worked with or received recommendations to use Google Ad Extensions in your campaigns. Extensions can significantly help your ad campaigns, greatly improve your click-through rates and overall interactions and help facilitate more conversions and leads. What Are Ad Extensions? Creating a strong Google Read more
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Developing Actionable Marketing Goals
Your business and marketing have likely evolved over the last year due to changes in your industry’s market or your marketing tactics. It’s essential to realign who your business serves and the value you provide to your customers. Revisiting your overall marketing plan will help you better serve your customers. Let’s look at how to Read more
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Why Is Google Canceling Expanded Text Ads?
If you manage Google Ads, you’ve likely started receiving notifications from Google informing you that Expanded Text Ads will go away beginning in June 2022. Many digital marketers have expected this deprecation once Google introduced Responsive Search Ads to the platform. Let’s look at what this means for your digital marketing campaigns and how you Read more
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Using Dynamic Search Ads In Your Google Ads
If you work in digital marketing you’ve likely spent some time with Google Ads, or similar platforms, putting together search campaigns in order to reach people actively searching for your product. Google and other advertising platforms all work largely the same. You bid on certain keywords, users search those keywords, then your website and company Read more
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Creating the Perfect Holiday Marketing Campaign
The holidays are an opportune time to create a marketing campaign that connects with your audience, reaches new customers, and drives online sales. This season draws more customers than the rest of the year, but the competitive landscape can make it difficult for brands to stand out from the rest. It doesn’t matter what industry Read more
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Using Google Data Studio for Reporting
When it comes to marketing work, accurate and reliable reporting is paramount to your success. Being able to reference historical and incoming data in one organized place can help you develop strategies, gain deeper insights, and better visualize your data. Luckily, Google offers a free-to-use tool called Google Data Studio that helps make reporting and Read more