Category: Marketing
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The Rise of Social Commerce
If you’re struggling to produce more sales for your business or your e-commerce strategy isn’t working out, it may be time to give social commerce a shot. With over 57% of the world’s population on social media, it’s a no-brainer to try selling your products through popular social channels. Additionally, it’s expected that social commerce… Read more
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How To Increase Website Traffic
If you were to ask a digital marketer what they need the most help with, the typical response is going to be getting more customers. However, to get these customers digital marketers need to find ways to generate more web traffic. With the online landscape becoming more and more competitive, content marketers need to find… Read more
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How Brands Are Using QR Codes in Marketing
Improving brand awareness and brand engagement have always been a major focus for most any business. But with so many companies taking up more space on TV, the internet, and print, it can be hard to stand out from the crowd. However, one thing that has been helping certain brands garner more engagement and exposure… Read more
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Improving E-Commerce Strategies With PPC
The landscape for selling products online has drastically changed over the years. It’s gone from ordering products strictly from websites to now being able to purchase them right from the Google results page, Facebook, and Instagram – just to name a few. Businesses must adapt their e-commerce strategy to remain competitive in this ever-changing sales… Read more
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How to Improve Your Social Ads Conversion Rate
With the increased adoption of social commerce and social advertising, social media users have more buying power than ever. Recently, Facebook and Instagram have quickly grown as platforms for consumers to research products and make purchase decisions. However, this doesn’t automatically mean converting people with your social advertising is easier. To hit your advertising goals,… Read more
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5 Marketing Concepts Every Marketer Should Know
Marketing concepts, also known as marketing philosophies, are the building blocks for creating effective marketing campaigns. These five marketing concepts aim to help companies meet customers’ needs while remaining competitive and increasing revenue. While each marketing philosophy has its advantages, they help brands understand their target audience to develop effective marketing strategies that help maximize… Read more