Category: Development
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Websites That Inspire
At Astute Communications, every project begins with one goal: to create an inspiring online presence for our clients. But in order to build things that inspire, we must be inspired ourselves – a tall task in today’s hectic world. Like most of us, I find nature inspiring. Adventure as well. As a business owner, a husband and a Read more
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3 Important Considerations in Responsive Design
You are approaching the start of your website design and you better be thinking about how your future website is going to be viewed post-launch. Today, there are an endless number of ways to access the Internet and planning for a fixed width standard resolution desktop monitor is a thing of the past. There are Read more
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Discovery to Design Podcast: Episode 3, The Importance of Content
Welcome back to “From Discovery to Design: 5 Crucial Steps for Planning Your Website.” This is the third segment of our 5-part series detailing the web design process. We continue our conversation from last week between podcaster Clark Buckner and our owner, Anna Stout, about the importance of content and it’s role in the web Read more
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Why A/B Testing is Important for Website Design
Design is where science and art break even. – Robin Mathew What is A/B testing? In the world of website design, A/B testing is the methodical assessment of design elements to ensure that a website has the appropriate impact on visitors. A/B testing can help you create a website that inspires visitors to complete one Read more
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BCN14 – Rethinking How We Design For The Responsive Web
On October 18, I gave a presentation at BarCamp Nashville called “Rethinking How We Design for the Responsive Web.” Below, you will find my slides as well as a draft of my presentation. “Rethinking How We Design for the Responsive Web” In his 2010 “A List Apart” article, Ethan Marcotte identified Responsive Web Design as Read more
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Why Your Website Isn’t Working–Even If You Think It Is
Simply having a website isn’t enough. I speak to countless business owners who think that because they have a website, their internet marketing needs are “all taken care of.” I don’t intend to get into the importance of other internet marketing tools right now – each one could easily merit an entire series itself. I Read more