Welcome back to “From Discovery to Design: 5 Crucial Steps for Planning Your Website.” This is the third segment of our 5-part series detailing the web design process. We continue our conversation from last week between podcaster Clark Buckner and our owner, Anna Stout, about the importance of content and it’s role in the web development project.

At this point in our series, we have reviewed processes for outlining goals and expectations for your website, as well as figured out the conversion metrics we wish to achieve with the finished product. Now, that we’ve established a plan for moving forward, we’ll discuss the backbone of your website, the content. Content is the most important piece of achieving an effective website. It is also where most projects tend to fall behind.

In this segment, you will learn some ways to gather and organize your content. This can be a daunting task, but with a plan, it will save time in the overall development of your website. If content is not addressed at the beginning, it will, almost without fail, lead to inefficiencies and unexpected expenses associated with your project.

To see our recommendations for resources on content writing, read our supporting blog post here.

Thank you for tuning in this week and make sure to check back in Monday for Segment 4 on wireframing and site architecture. We will explore the differences between the two and how they can serve as a blueprint for your finished product.