Category: Design
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Typography in Brand Design: Selecting the Perfect Font
Designing a brand identity is a complex (and fun) process comprising many elements. For the brand identity to succeed, all the facets should reflect the core values and persona of the business it represents. The visual language of a brand is one of the first touchpoints people have with a company. It is helpful to… Read more
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15 Inspiring About Us Page Examples
As technology continues to grow as the main form of conducting businesses, first impressions are everything. Companies need to put their best foot forward these days and make sure that their values are clearly stated from the first time a possible customer lays eyes on them. That’s where your website’s “About Us” page can help… Read more
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5 Ways to Build Brand Power
Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating themselves from competitors in the market. With so many businesses trying to establish themselves, taking the time to define and build your brand can give you a significant competitive advantage. Let’s look at five ways… Read more
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Designing Archetypes for Stronger Brand Representation
It’s not uncommon for brands to want to appeal to everyone. However, by trying to conform to every singular view possible, this approach usually fails because it lacks a clear and specific message. Successful brands are like people; they have depth, a hierarchy of values, personality, and relatability. People are more likely to invest in… Read more
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9 Essential Components of an Effective Brand Strategy
If you think of your brand as how you present yourself to the world, think of your brand strategy as the frame that holds it up. Behind every successful brand is a strategy of various branding elements that determines how you reach potential customers and helps inform every decision you make. Strong brand development is… Read more
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Understanding the Design Process Pt 3: An Interview with Our Creative Director
Part two of this three-part interview series discussed how involved our Creative Director is in the strategy and conceptual phase of the design process and how she builds her design thinking framework and the creative process around branding and archetypal analysis. In the final installment of this interview, we discuss what information is most valuable… Read more