Category: Design

  • Designing Archetypes for Stronger Brand Representation

    Designing Archetypes for Stronger Brand Representation

    It’s not uncommon for brands to want to appeal to everyone. However, by trying to conform to every singular view possible, this approach usually fails because it lacks a clear and specific message. Successful brands are like people; they have depth, a hierarchy of values, personality, and relatability. People are more likely to invest in… Read more

  • 9 Essential Components of an Effective Brand Strategy

    9 Essential Components of an Effective Brand Strategy
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    If you think of your brand as how you present yourself to the world, think of your brand strategy as the frame that holds it up. Behind every successful brand is a strategy of various branding elements that determines how you reach potential customers and helps inform every decision you make. Strong brand development is… Read more

  • Understanding the Design Process Pt 3: An Interview with Our Creative Director

    Understanding the Design Process Pt 3: An Interview with Our Creative Director
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    Part two of this three-part interview series discussed how involved our Creative Director is in the strategy and conceptual phase of the design process and how she builds her design thinking framework and the creative process around branding and archetypal analysis. In the final installment of this interview, we discuss what information is most valuable… Read more

  • Understanding the Design Process Pt. 2: An Interview with Our Creative Director

    Understanding the Design Process Pt. 2: An Interview with Our Creative Director
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    We recently kicked off this three-part interview series with our Creative Director, Leanne Bridie, by introducing the design process. We discussed how design is more than just making something look pretty, what steps she takes before starting any project, where she draws inspiration, and what her creative process is. In part two of this interview,… Read more

  • Understanding the Design Process Pt. 1: An Interview with Our Creative Director

    Understanding the Design Process Pt. 1: An Interview with Our Creative Director
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    When many people hear design, they often think it’s just about making something look pretty. However, design is a complex process with many moving parts. Great design creates a meaningful connection and helps brands reach a specific goal. It can also alter customer perception, build trust, and help convey your message. Many of our client… Read more

  • What to Look For in a Branding Agency

    What to Look For in a Branding Agency
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    A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more