Category: Content
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Digital Marketing Collateral Your Brand Needs
When marketing for your business, your efforts should expand beyond conventional advertising. Sure, commercials and other ads do a great job of capturing the interest of potential customers, but there needs to be something more that can help foster consumer interest and turn it into a sale. That something more is known as digital marketing collateral.… Read more
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Using Video Advertising For Better Digital Marketing
In our increasingly digital world, internet users now have access to more information than ever before, and a lot of that information comes in the form of video. According to a blog from YouTube, over a billion minutes of video are watched on their platform every day. With that many people watching videos, it only… Read more
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The History of Modern Social Media
Let’s be honest, social media platforms have arguably become the most important form of communication in daily life. Don’t believe me? When was the last time you went a full day without checking your social media? Yeah — that’s what we thought. It’s hard to imagine the world we live in today without social media,… Read more
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Detect and Improve Underperforming Content
In today’s world of Search Engine Optimization (SEO), content and content production are vastly important to the success of your brand as well as your SEO efforts. However, just building content for the sake of doing so won’t improve your search engine rankings or visibility. Simply put, not all content is built the same. Only… Read more
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9 Ways to Increase your Audience on Social Media
One of the quickest ways to connect with people in the modern world is through social media. Brands use social media to engage with their community and drive traffic to their website on a daily basis. What’s the goal here? To increase your audience! With a larger audience, more people see your content unleashing more… Read more
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The Benefits of Working With an Agency
Whether you’re just starting out in your business or are 20 years in and thriving, continuing to evolve your brand is important in ensuring the vitality of your business. There are several routes to take when you decide to delegate the tasks associated with developing your company. Major investments like a custom website, digital advertising,… Read more