Tag: Design
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Understanding the Design Process Pt 3: An Interview with Our Creative Director
Part two of this three-part interview series discussed how involved our Creative Director is in the strategy and conceptual phase of the design process and how she builds her design thinking framework and the creative process around branding and archetypal analysis. In the final installment of this interview, we discuss what information is most valuable… Read more
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Understanding the Design Process Pt. 2: An Interview with Our Creative Director
We recently kicked off this three-part interview series with our Creative Director, Leanne Bridie, by introducing the design process. We discussed how design is more than just making something look pretty, what steps she takes before starting any project, where she draws inspiration, and what her creative process is. In part two of this interview,… Read more
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Understanding the Design Process Pt. 1: An Interview with Our Creative Director
When many people hear design, they often think it’s just about making something look pretty. However, design is a complex process with many moving parts. Great design creates a meaningful connection and helps brands reach a specific goal. It can also alter customer perception, build trust, and help convey your message. Many of our client… Read more
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Branding Speaks Louder Than Your Logo
More often than not, the words “logo” and “brand” get thrown around synonymously. While the terms are related, they are not one and the same. In 2019’s professional world, and in order to properly market themselves, it is important for all businesses to understand the distinctions between their logos and their branding. You may believe… Read more