Tag: brand
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Designing Archetypes for Stronger Brand Representation
It’s not uncommon for brands to want to appeal to everyone. However, by trying to conform to every singular view possible, this approach usually fails because it lacks a clear and specific message. Successful brands are like people; they have depth, a hierarchy of values, personality, and relatability. People are more likely to invest in… Read more
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9 Essential Components of an Effective Brand Strategy
If you think of your brand as how you present yourself to the world, think of your brand strategy as the frame that holds it up. Behind every successful brand is a strategy of various branding elements that determines how you reach potential customers and helps inform every decision you make. Strong brand development is… Read more
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What to Look For in a Branding Agency
A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more
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5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability… Read more