Category: Strategy
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Brand Archetypes: The Innocent
If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The innocent seeks to do things the right way—free of corruption or influence and works to bring harmony to their lives and those around them. Compared to other archetypes, the innocent promotes positivity and is less Read more
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Nashville Website Design and Development
Most modern businesses require a fast-loading website with an eye-popping design and an intuitive user experience. Users expect it and won’t settle for less. Far too many businesses treat their websites like nothing more than a place to tell customers about company history while pushing their products and services. This limited approach misses a huge Read more
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How To Refine Your Social Media Strategy Based On Your Business Goals
For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social media or just starting to use it to promote your business, social platforms can be intimidating and potentially confusing. But like any other piece of your business, you should come to social media with a Read more
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Brand Archetypes: The Hero
Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything and will do anything to avoid losing. Compared to other archetypes, the hero can be perceived as inspirational and represents making change through sacrifice — no matter how great that sacrifice may be. As a Read more
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In a Changing World, Flexibility Is Key
In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on: things on Earth are a little different than they were 2 months ago. COVID-19 has swept through civilization, disrupting billions of lives in its wake. As innocent bystanders in this catastrophe, we’ve been forced to Read more
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Changing Your Company’s Messaging During a Crisis
Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand image, reputation, or even business model. Whether it’s an internal misstep or an external crisis, your communications team needs to act quickly and professionally to manage the situation. Miscommunications can get out of hand in Read more