Category: Marketing
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The Difference Between SEO and SEM
Search engines such as Google have two kinds of search results that show up when you search for something. One being paid (SEM), and the other being organic (SEO). Paid results appear at the top of the page when a company is paying Google. Organic results are typically located under the paid results and are… Read more
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Understanding “Pay-Per-Click”: 31 Key Terms to Help You Make Sense of Digital Advertising
Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This will help you to efficiently vet any potential marketing agencies you’re looking to hire, or give you a great starting point if you plan on managing the ad campaigns yourself. Advertising online is pretty straightforward:… Read more
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Original photography can improve your marketing efforts
Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and a variety of other businesses all need to advertise themselves in order to attract new customers. This is why original and professional photography is the key to success for your business’s marketing efforts. Professional photographs… Read more
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In a Changing World, Flexibility Is Key
In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on: things on Earth are a little different than they were 2 months ago. COVID-19 has swept through civilization, disrupting billions of lives in its wake. As innocent bystanders in this catastrophe, we’ve been forced to… Read more
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Changing Your Company’s Messaging During a Crisis
Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand image, reputation, or even business model. Whether it’s an internal misstep or an external crisis, your communications team needs to act quickly and professionally to manage the situation. Miscommunications can get out of hand in… Read more
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Email Marketing: The Basics
What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails. Typical email-based marketing campaigns involve email newsletters, promotional campaigns, event announcements, or company status updates. Email marketing on average, produces a higher ROI than most other digital marketing forms such as SEO or social media.… Read more