Category: Marketing
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Push and Pull Marketing: What’s The Difference?
Deciding how to market your products has always been one of businesses’ most significant challenges. There’s a multitude of mediums to choose from, and deciding on a strategy can be challenging. Do you want to aim for a softer sell and slowly pull in your customers or push your products with more aggressive advertising? Let’s Read more
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What’s New With Google Ads?
Being the world’s leading search engine, Google constantly comes out with updates and improvements. Whether you’re a searcher or an advertiser, they always try to provide more data to help you find what you’re searching for. However, keeping tabs on all of the significant changes being rolled out with Google consistently evolving can be challenging. Read more
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Guerilla Marketing Tactics That Actually Worked
When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what works for another company won’t always work for yours, so you’ll need to develop a unique strategy to get your audience’s attention. That’s where guerrilla marketing comes into play. Many companies have had success with Read more
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SEO vs. SEM: Which Should You Use?
Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website traffic, and growing your business. However, search optimization can be challenging if you don’t understand the difference between SEO and SEM. They have some similar tactics but are two different approaches to search optimization. Understanding Read more
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How To Run a Focus Group
Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage with a mixed group of consumers who can offer more feedback than a yes or a no. You’ll be able to hear people’s full opinions, see their physical reactions, and experience their tone when talking Read more
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Using Campus Marketing To Reach a Younger Audience
Since many of today’s youth are constantly buried in their phones, marketers have tried to run successful digital marketing campaigns that reach a younger audience. However, it’s difficult to stand out from the crowd when everyone is trying to be seen digitally. Experiential marketing, such as campus marketing, is an excellent way to impress your Read more