Category: Design

  • Project Spotlight: Northpoint Recovery Website Consolidation + Redesign

    Project Spotlight: Northpoint Recovery Website Consolidation + Redesign
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    Project Summary Northpoint Recovery didn’t just need a refresh; they needed one site that could do the work of nine. We rebuilt the experience end-to-end: streamlined + intuitive navigation, clarified paths to care, and consolidated 9 locations into a single, scalable domain built to preserve SEO equity.  The result: A cleaner, calmer journey for users Read more

  • Questions to Ask a Web Designer Before Hiring Them

    Questions to Ask a Web Designer Before Hiring Them

    Deciding whether to hire a professional to handle your website design or redesign versus doing it yourself is usually a pretty straightforward process. Hiring the right one is where teams can run into trouble.  The key is to get really clear on your needs and expectations, and to find someone who’s clear about what they Read more

  • WordPress vs. Wix vs. Squarespace: Which is Right for You?

    WordPress vs. Wix vs. Squarespace: Which is Right for You?
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    Most teams don’t compare WordPress, Wix, and Squarespace for fun. It usually starts with a friction point. Maybe updating the site takes longer than it should. Maybe SEO work keeps getting stuck behind “we’ll need a dev for that.” Or maybe you’re staring down a redesign and realizing the platform choice is going to decide Read more

  • Mastering Information Architecture in Your Website’s UX

    Mastering Information Architecture in Your Website’s UX
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    Great UX design begins long before colors, typography, or visual elements come into play. It starts with the structure that supports every piece of content on your website. That structure is Information Architecture (IA). When information architecture is done well, your site feels intuitive, organized, and effortless to explore. When it is neglected, even a Read more

  • Will AI Take Over Web Design? Here’s Why We Don’t Think So

    Will AI Take Over Web Design? Here’s Why We Don’t Think So
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    AI has made web design feel weirdly uncertain. Tools can generate layouts, write copy, create images, and even build full pages in minutes—so it’s fair to wonder what happens to the people who’ve been doing this work for years. If AI can spin up a site with a few prompts, does that mean web designers Read more

  • 9 Website Design Mistakes That Are Killing Your Conversions

    9 Website Design Mistakes That Are Killing Your Conversions

    You can have a stunning website that still fails to convert. It happens more often than you think — not because the design is bad, but because the strategy behind it is missing. Good design is about editing. It’s knowing what to show, what to hold back, and when to let users take the lead. Read more