Category: Design
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PNG vs. JPEG: Which File Type is Best for Your Site?
Images play an important role in how users experience your website. They help communicate your brand, support your content, and improve engagement. But choosing the right image file type is more important than many realize. It can affect everything from page load speed to visual quality and even SEO. In this post, we’re comparing two… Read more
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Choosing the Right Brand Archetype for your Business
We’ve written about the 12 Jungian archetypes in previous blog articles. In case you missed those, here’s a recap on the concept: Carl Jung proposed 12 archetypes that can be found in the collective unconscious. Each of these personas represent fundamental human motivations, behaviors, and personality traits. We use this ideology during brand workshops to help… Read more
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Why Consistency Matters: Maintaining a Unified Brand Voice Across Channels
A brand voice is the unique personality and style a brand adopts in its communications with its audience, encompassing the tone, language, and messaging used across all platforms. It is essential for conveying a brand’s identity, values, and mission consistently. A unified brand voice builds trust and credibility, as consistent communication reassures customers of the… Read more
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BRANDING + IDENTITY: CRAFTING A MEMORABLE BRAND IMAGE
Branding plays an significant role in any business, because it’s the quickest way to capture interest (and trust) from your audience. One of the biggest mistakes that can be easily avoided—in any industry—is promising a high-ticket offer while providing a low-ticket brand experience. We understand it can feel overwhelming to keep up with all the… Read more
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THE ROLE OF STORYTELLING IN VISUAL DESIGN
Storytelling plays a central role when creating effective content. Narrative makes complex information more digestible, relatable, and memorable. Storytelling enables us to view things from a new perspective, eliciting empathy and connection that, in turn, facilitate learning. We tend to reflect more on new ideas when we can understand the information easily and resonate with… Read more
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DESIGN TROPES: THE GOOD, THE BAD, THE UGLY
In the dynamic landscape of design, new and recurring themes help shape communication through creative expression. From the initial boom of the minimalist movement, to the continual resurgence of nostalgia, to the myriad of new illustration styles, and the rise of maximalism, these design trends play a significant role in echoing culture. Trends all come… Read more