Category: Design
-
Will AI Take Over Web Design? Here’s Why We Don’t Think So
AI has made web design feel weirdly uncertain. Tools can generate layouts, write copy, create images, and even build full pages in minutes—so it’s fair to wonder what happens to the people who’ve been doing this work for years. If AI can spin up a site with a few prompts, does that mean web designers Read more
-
9 Website Design Mistakes That Are Killing Your Conversions
You can have a stunning website that still fails to convert. It happens more often than you think — not because the design is bad, but because the strategy behind it is missing. Good design is about editing. It’s knowing what to show, what to hold back, and when to let users take the lead. Read more
-
PNG vs. JPEG: Which File Type is Best for Your Site?
Images play an important role in how users experience your website. They help communicate your brand, support your content, and improve engagement. But choosing the right image file type is more important than many realize. It can affect everything from page load speed to visual quality and even SEO. In this post, we’re comparing two Read more
-
Choosing the Right Brand Archetype for your Business
We’ve written about the 12 Jungian archetypes in previous blog articles. In case you missed those, here’s a recap on the concept: Carl Jung proposed 12 archetypes that can be found in the collective unconscious. Each of these personas represent fundamental human motivations, behaviors, and personality traits. We use this ideology during brand workshops to help Read more
-
Why Consistency Matters: Maintaining a Unified Brand Voice Across Channels
A brand voice is the unique personality and style a brand adopts in its communications with its audience, encompassing the tone, language, and messaging used across all platforms. It is essential for conveying a brand’s identity, values, and mission consistently. A unified brand voice builds trust and credibility, as consistent communication reassures customers of the Read more
-
BRANDING + IDENTITY: CRAFTING A MEMORABLE BRAND IMAGE
Branding plays an significant role in any business, because it’s the quickest way to capture interest (and trust) from your audience. One of the biggest mistakes that can be easily avoided—in any industry—is promising a high-ticket offer while providing a low-ticket brand experience. We understand it can feel overwhelming to keep up with all the Read more