Category: Culture
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Understanding the Design Process Pt 3: An Interview with Our Creative Director

Part two of this three-part interview series discussed how involved our Creative Director is in the strategy and conceptual phase of the design process and how she builds her design thinking framework and the creative process around branding and archetypal analysis. In the final installment of this interview, we discuss what information is most valuable Read more
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Understanding the Design Process Pt. 2: An Interview with Our Creative Director

We recently kicked off this three-part interview series with our Creative Director, Leanne Bridie, by introducing the design process. We discussed how design is more than just making something look pretty, what steps she takes before starting any project, where she draws inspiration, and what her creative process is. In part two of this interview, Read more
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Understanding the Design Process Pt. 1: An Interview with Our Creative Director

When many people hear design, they often think it’s just about making something look pretty. However, design is a complex process with many moving parts. Great design creates a meaningful connection and helps brands reach a specific goal. It can also alter customer perception, build trust, and help convey your message. Many of our client Read more
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What to Look For in a Branding Agency

A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality Read more
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Guerilla Marketing Tactics That Actually Worked

When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what works for another company won’t always work for yours, so you’ll need to develop a unique strategy to get your audience’s attention. That’s where guerrilla marketing comes into play. Many companies have had success with Read more
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5 Examples of Strong Brand Positioning

Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability Read more