Category: Content
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How To Write More Engaging Copy
Writing copy that resonates with someone isn’t always the easiest thing to do. For example, when writing for your website, your copy needs to be intentional and get the point across. Whether it’s to promote sales, inform a researching customer, or convey a reason to donate to your non-profit, strong copy on your website can Read more
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Digital Marketing Collateral Your Brand Needs
When marketing for your business, your efforts should expand beyond conventional advertising. Sure, commercials and other ads do a great job of capturing the interest of potential customers, but there needs to be something more that can help foster consumer interest and turn it into a sale. That something more is known as digital marketing collateral. Read more
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Using Video Advertising For Better Digital Marketing
In our increasingly digital world, internet users now have access to more information than ever before, and a lot of that information comes in the form of video. According to a blog from YouTube, over a billion minutes of video are watched on their platform every day. With that many people watching videos, it only Read more
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The History of Modern Social Media
Let’s be honest, social media platforms have arguably become the most important form of communication in daily life. Don’t believe me? When was the last time you went a full day without checking your social media? Yeah — that’s what we thought. It’s hard to imagine the world we live in today without social media, Read more
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Detect and Improve Underperforming Content
In today’s world of Search Engine Optimization (SEO), content and content production are vastly important to the success of your brand as well as your SEO efforts. However, just building content for the sake of doing so won’t improve your search engine rankings or visibility. Simply put, not all content is built the same. Only Read more
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9 Ways to Increase your Audience on Social Media
One of the quickest ways to connect with people in the modern world is through social media. Brands use social media to engage with their community and drive traffic to their website on a daily basis. What’s the goal here? To increase your audience! With a larger audience, more people see your content unleashing more Read more