Category: Content
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Social Media Terms That You Maybe Didn’t Know, But Should
Organic reach, share of voice, amplification rate, oh my? If these terms sound scarier than anything Dorothy had to deal with, keep reading! Whether you’ve taken on your social media management yourself, have hired an agency, or are simply trying to improve your business’s online presence, knowing the jargon will eliminate the question: “What does… Read more
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Brand Archetypes: The Ruler
The Ruler archetype, in contrast to the Outlaw, seeks to prevent chaos by taking control. Rulers are defined by their need for security and order, they strive to gain and retain power. A stickler for policies, they enjoy the rigidity of procedures and frown upon bending the rules. The Ruler sees itself as the role… Read more
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10 Steps to Build a Social Media Strategy for Your Business
Maybe you’re already active on Instagram. Maybe you post daily on your business’s Facebook account. Maybe you have been in business for 2-3 years and want to amp up your social media game to grow your community. Regardless of your current activity on social media, if you’re not working and creating content geared towards a… Read more
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How To Refine Your Social Media Strategy Based On Your Business Goals
For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social media or just starting to use it to promote your business, social platforms can be intimidating and potentially confusing. But like any other piece of your business, you should come to social media with a… Read more
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Original photography can improve your marketing efforts
Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and a variety of other businesses all need to advertise themselves in order to attract new customers. This is why original and professional photography is the key to success for your business’s marketing efforts. Professional photographs… Read more
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Changing Your Company’s Messaging During a Crisis
Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand image, reputation, or even business model. Whether it’s an internal misstep or an external crisis, your communications team needs to act quickly and professionally to manage the situation. Miscommunications can get out of hand in… Read more