Category: Strategy
-
9 Essential Components of an Effective Brand Strategy
If you think of your brand as how you present yourself to the world, think of your brand strategy as the frame that holds it up. Behind every successful brand is a strategy of various branding elements that determines how you reach potential customers and helps inform every decision you make. Strong brand development is… Read more
-
Push and Pull Marketing: What’s The Difference?
Deciding how to market your products has always been one of businesses’ most significant challenges. There’s a multitude of mediums to choose from, and deciding on a strategy can be challenging. Do you want to aim for a softer sell and slowly pull in your customers or push your products with more aggressive advertising? Let’s… Read more
-
What to Look For in a Branding Agency
A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your brand and meet your business goals. You can always take the budget-friendly route by using your internal team or hiring freelance resources, but spending more money on an experienced branding agency will yield better quality… Read more
-
How To Run a Focus Group
Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage with a mixed group of consumers who can offer more feedback than a yes or a no. You’ll be able to hear people’s full opinions, see their physical reactions, and experience their tone when talking… Read more
-
5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating a memorable experience, and continually improving to foster brand loyalty. Brand power determines how valuable your brand’s trademark is and how much customers are willing to pay for it. Brand power hugely influences your ability… Read more
-
Client Spotlight: Hush Pup Co.
The Client Based in Florida, Hush Pup Co. is a strong advocate for transformation in the dog community. They empower dog parents to understand the underlying issues that lead to behavioral problems and provide a product to help treat these issues. Hush Pup’s success comes from putting the dog first. They are committed to creating… Read more