Category: Strategy
-
Difference Between Brand Marketing vs. Performance Marketing
Brand marketing and performance marketing are often confused, but they serve different purposes. In this blog, we break down the key differences between the two, from how they approach goals to how they measure success. Learn when to focus on brand-building and when to dial in on measurable performance to get the best results for… Read more
-
How to Do Audience Research & Analysis
Want to make smarter marketing decisions? Audience research and analysis give you the insights you need to make more informed, effective choices. In this blog, we’ll show you how to gather key data about your audience and how to use that info to improve your digital marketing strategy, from content creation to campaign adjustments. Read more
-
6 Reasons You Need a Content Marketing Strategy & How to Build One
The principle behind content marketing is simple: create content that serves your target audience to attract new customers. But creating content is only part of the equation. To truly reap the benefits of content marketing, you need a strategy that guides your efforts, keeps you focused, and ensures your content is helping you meet your… Read more
-
What Makes a Good Website? How to Tell if Yours is Effective
The moment someone lands on your website, they’re forming an impression of your business — one that can either draw them in or push them away. First impressions matter, and online, those first few seconds are critical. If your website doesn’t grab attention, offer value, and make navigation easy, visitors will quickly bounce. Understanding the… Read more
-
Are Backlinks Still Important in 2026?
If you’re a marketer who wears many hats, staying plugged into all the algorithm changes can seem impossible, especially in the wake of AI content. SEO can feel like a moving target: quick-win tactics like buying backlinks that worked five or ten years ago may now actually hurt your rankings. That’s not to say acquiring… Read more
-
How to Design a User-Friendly 404 Page for Your Site
From clear explanations to friendly design elements, a great 404 page helps users find their way back quickly while leaving a positive impression. In this post, we’ll provide some tips on designing a 404 page that enhances user experience and explain exactly why it’s important to do so. Read more