Category: Strategy
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Project Spotlight: Northpoint Recovery Website Consolidation + Redesign
Project Summary Northpoint Recovery didn’t just need a refresh; they needed one site that could do the work of nine. We rebuilt the experience end-to-end: streamlined + intuitive navigation, clarified paths to care, and consolidated 9 locations into a single, scalable domain built to preserve SEO equity. The result: A cleaner, calmer journey for users Read more
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5 Facts About SEO: 2026 Search Engine Stats You Should Know
A lot of teams can feel it right now: SEO still matters, but the results don’t look the way they used to. Clicks are harder to earn, pages get evaluated faster, and more answers are getting pulled directly into search and AI tools instead of sending people to your site. That creates a new kind Read more
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Are Backlinks Still Important in 2026?
Backlinks continue to be a primary ranking signal, and the emphasis on high-quality, authoritative links is stronger than ever in 2026. Search engines still use links to help judge credibility and importance, especially in competitive spaces where many pages are trying to prove they deserve to rank. The difference now is how little room there Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different Read more
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Will AI Take Over Web Design? Here’s Why We Don’t Think So
AI has made web design feel weirdly uncertain. Tools can generate layouts, write copy, create images, and even build full pages in minutes—so it’s fair to wonder what happens to the people who’ve been doing this work for years. If AI can spin up a site with a few prompts, does that mean web designers Read more
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When to Use Google Search Console vs Google Analytics
Understanding how people find and interact with your website can feel overwhelming at times, but once you get comfortable with the right tools, everything starts to click. Google Search Console (GSC) and Google Analytics (GA4) each give you valuable information, and knowing when to use one or the other helps you make smarter SEO decisions Read more