Category: Strategy
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When to Use Google Search Console vs Google Analytics
Understanding how people find and interact with your website can feel overwhelming at times, but once you get comfortable with the right tools, everything starts to click. Google Search Console (GSC) and Google Analytics (GA4) each give you valuable information, and knowing when to use one or the other helps you make smarter SEO decisions Read more
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Search Visibility: What it is & How to Calculate Your Score
When you invest time and resources into SEO, one of the biggest questions you want answered is simple: Are people actually finding us in search results? Search visibility helps you measure that in a clear, meaningful way. Instead of guessing how often your content shows up on Google, you can use one score to understand Read more
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Understanding How Google Ranks Search Results
When someone types a question into Google, they expect helpful, accurate results to appear right away. Behind that quick response is an entire ecosystem working to decide which pages deserve the top spots. Understanding how that ecosystem works allows you to create content that meets user expectations and aligns with what Google considers valuable. Google Read more
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How to Write a CTA for a Blog Post: Get Users to Take the Next Step
Great content pulls readers in. A strong CTA gently guides them forward. The best blog posts don’t push people toward an action they’re not ready for — they meet readers where they are and show them the most helpful next step. That’s why writing the right CTA matters just as much as writing the content Read more
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Should You Be Using AI to Write Blog Posts?
AI is changing the way we create content online, and not always for the better. The truth is, it’s not good enough to write an entire blog post on its own — but if used correctly, it can be a game-changing tool that ultimately improves your work. This week, we discuss how to incorporate AI… Read more
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User Journey Mapping: The Secret to Content That Converts
Great content doesn’t just inform. It meets your audience exactly where they are and gives them what they need to move forward. To do that well, though, you have to understand the path they take before becoming a customer — and that’s where user journey mapping comes in. A user journey map helps you see Read more