Category: SEO
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International SEO: Expanding Your Reach to Global Audiences
If you are planning to turn your business from a domestic powerhouse to a global force, you’ll need to learn and understand the nuances of international SEO. Search engines in other countries will find your site faster and give your business more exposure if you incorporate an international SEO strategy. Let’s learn some basics for… Read more
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Lessons From a Professional SEO Agency
Working in search engine optimization can be a lot of fun, and also a lot of work. It’s very similar to growing plants. You decide where you want your plants to grow, you plant them, water them, then eventually you have a full garden starting to bear fruit. SEO is similar in many ways. You… Read more
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How Content Pruning Can Maximize Your Crawl Budget
When thinking about their SEO strategy, most digital marketers are focused on the addition of new content to help improve their rankings and look like a more trusted company. However, one thing that a lot of marketers fail to do is remove content that is no longer serving them. This is called “content pruning”, and… Read more
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SEO vs PPC: What’s the Difference?
If you’re a business, it is essential to consider the various digital marketing strategies available to help you reach more customers and increase your visibility online. SEO and PPC are two different techniques you can use to get in front of your target audience and maximize your return on investment. But what is the difference… Read more
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What Makes an Enterprise SEO Agency Different?
Many businesses hire a standard freelancer or agency for search engine optimization (SEO) services. But if you’re looking for the best possible results for even the most complex of SEO tasks, then an enterprise SEO agency is a much better choice. These specialized agencies are trained to provide deep, comprehensive website optimization and marketing strategies… Read more
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What Is Inbound Marketing?
One of the best and most organic ways of attracting new customers is through an inbound marketing strategy. Instead of pushing your brand through direct advertising for lead generation, inbound marketing focuses on drawing customers to you through strong content and other creative ways. This type of marketing is key in developing a well-rounded marketing… Read more