Category: Design
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Intro to Professional Logo Design
Although relatively simple, and usually small in size compared to the other visual elements of branding materials, a logo is monumental in importance for brand identity. A logo can take a variety of forms, such as a custom font as demonstrated by Coca-Cola, or a singular, seemingly elementary shape, such as the Nike swoosh. However, Read more
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Why A/B Testing is Important for Website Design
Design is where science and art break even. – Robin Mathew What is A/B testing? In the world of website design, A/B testing is the methodical assessment of design elements to ensure that a website has the appropriate impact on visitors. A/B testing can help you create a website that inspires visitors to complete one Read more
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BCN14 – Rethinking How We Design For The Responsive Web
On October 18, I gave a presentation at BarCamp Nashville called “Rethinking How We Design for the Responsive Web.” Below, you will find my slides as well as a draft of my presentation. “Rethinking How We Design for the Responsive Web” In his 2010 “A List Apart” article, Ethan Marcotte identified Responsive Web Design as Read more
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Why Your Website Isn’t Working–Even If You Think It Is
Simply having a website isn’t enough. I speak to countless business owners who think that because they have a website, their internet marketing needs are “all taken care of.” I don’t intend to get into the importance of other internet marketing tools right now – each one could easily merit an entire series itself. I Read more