Category: Content
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5 Reasons to Use Music in Your Digital Marketing Strategy
Music is an integral part of our everyday lives, with the average consumer listening to four hours of music every day. There are many misconceptions around music marketing, such as that it’s too costly or your customers won’t appreciate it. Some marketers don’t understand how to leverage music in their digital marketing strategy effectively. The… Read more
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7 Digital Marketing Trends to Adopt
Marketing and digital trends have drastically changed over the past few years. It’s impossible to know what the future will look like, but one thing is sure. The future of marketing will be more diverse, inclusive, and connected to customer needs. Brands should consistently evaluate their long-term marketing goals. Many companies have shifted from traditional… Read more
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7 Social Media Trends to Stay Away From
It’s more important than ever for companies to have an online presence. Integrating social media into your business practices is an easy and inexpensive way to build your brand in today’s expanding digital market. Before you start leveraging these platforms, it’s essential to develop an effective strategy and avoid common social media mistakes that can… Read more
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Client Spotlight: Verdi Oncology
The Client Headquartered in Brentwood, Tennessee with locations across the United States, Verdi Oncology is an oncology practice management company that empowers different practices, physicians, and hospitals to create value through high quality, low cost, patient centric oncology care. Verdi was founded on the belief that cancer treatment should be patient centric and value based,… Read more
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Using Instagram Stories to Grow Your Brand
Instagram has over 500 million users every day. If you’re not using Instagram stories to elevate your business, you could be missing out on a huge opportunity. Since Instagram launched the story feature, feed posts have significantly declined. Over the last few years, Instagram stories have drastically evolved. Here are some ways you can use… Read more
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4 Content Marketing Metrics to Measure and Improve Performance
Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share… Read more