Category: Content
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5 Content Marketing Trends to Follow in 2023
As a digital marketer, you know that the landscape of content marketing is constantly evolving. Staying on top of the latest trends is essential for staying relevant and engaging with your audience. In this blog, we’ll discuss content marketing trends and provide you with the top 5 trends to follow in 2023. What are content… Read more
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How to Conduct an SEO Content Audit
If you’ve noticed your conversion metrics are slowing down, or you aren’t having as much success with your SEO strategy, it may be time to review your website content. By conducting an SEO content audit you’ll be able to see which content pieces on your website are in need of improvements. This can help open… Read more
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9 Content Marketing Examples to Inspire Your Strategy
When you think of excellent content marketing, what comes to mind? Gaining consumers’ attention has become increasingly challenging because the markets are saturated — and so are buyers’ minds. Whether you’re a new or seasoned business, your content marketing should drive business results. We’ve compiled nine content marketing examples to inspire your next campaign. 1.… Read more
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Evergreen Content: Make a Lasting Impact
Every marketer aims for their brand to make an everlasting impact. Leveraging evergreen content in your marketing strategy helps strengthen your brand’s presence across various marketing channels long after you publish your content. This content is highly relevant and doesn’t become dated, creating a sustainable model for increasing website traffic and providing additional knowledge to… Read more
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9 Copywriting Tips for Digital Marketers
Copywriting is an essential part of any digital marketing strategy. You can use it for various marketing purposes, including blogs, ad copy, landing pages, and other initiatives that support your business goals. Ultimately, it should prompt readers to purchase one of your products or services. Copywriting typically follows a specific structure by developing content that… Read more
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Balancing Static and Video Social Media Content
Video content is exploding on social media platforms like Facebook, Instagram, Twitter, and YouTube. Branded videos content gets more views on YouTube, and a video is six times more likely to be retweeted than static content. Users are starting to watch more video content over static. With our decreasing attention spans, people want to absorb… Read more