Category: Content
-
How to Write a CTA for a Blog Post: Get Users to Take the Next Step
Great content pulls readers in. A strong CTA gently guides them forward. The best blog posts don’t push people toward an action they’re not ready for — they meet readers where they are and show them the most helpful next step. That’s why writing the right CTA matters just as much as writing the content… Read more
-
The Ideal Blog Post Length for SEO & How Often You Should Post
For many business owners and marketers, balancing quality, frequency, and length can be tricky, especially with limited time and resources. In this post, we’ll break down how consistency and post length impact search rankings and provide tips to help you create a strategy with a schedule you can stick to. Read more
-
Should You Be Using AI to Write Blog Posts?
AI is changing the way we create content online, and not always for the better. The truth is, it’s not good enough to write an entire blog post on its own — but if used correctly, it can be a game-changing tool that ultimately improves your work. This week, we discuss how to incorporate AI… Read more
-
User Journey Mapping: The Secret to Content That Converts
Great content doesn’t just inform. It meets your audience exactly where they are and gives them what they need to move forward. To do that well, though, you have to understand the path they take before becoming a customer — and that’s where user journey mapping comes in. A user journey map helps you see… Read more
-
Rank for More Searches with Natural Language SEO
Search engines have gotten a lot better at understanding how people actually speak. Instead of focusing on one rigid keyword, they now look for context, meaning, and intent. That’s where natural language SEO comes in — it’s how you optimize for the way people really search, not how they used to. By writing your website… Read more
-
User Intent 101: Choosing Keywords That Actually Fit Your Content
Ranking well in search has less to do with sprinkling in the right keywords and more to do with understanding why someone is searching in the first place. Search engines are getting smarter at reading intent, and the content that wins is the content that gives people exactly what they came for. If the page… Read more