The Meadows
- collateral
- websites
- digital marketing
- search engine optimization
A leader in their industry, Meadows Behavioral Healthcare is a network of specialized programs including residential and outpatient treatment for drug and alcohol addiction, trauma, eating disorders, sexual addiction, behavioral health conditions and co-occurring disorders, as well as a whole range of workshops and standalone Brain Centers offering state-of-the-art neurofeedback and other services. Our evidence-based approach is rooted in decades of clinical experience, with more than 45 years in the treatment field.
Technical SEO
We conduct routine site audits to discover, prioritize, and fix technical SEO issues. This is done to improve overall site health and crawlability. Over the last two years, we’ve managed to achieve health scores of over 90% for every site.
Conversion Increase
Pay Per Click
When we began managing Google Search Ads for the Meadows, we inherited an account that was facing 4 major hurdles: Each property had its own ads account, bidding on low intent/non competitive keywords, no audience definition, tracking and Analytics were not set up properly. We decided to change the structure of the account.
OUR STRATEGY:
- Establish accurate goal tracking in Google Analytics & Google Ads
- Change the keyword strategy to more intent-based search queries
- Define the target audience on geography and income
- Build focused campaigns that enable informed adjustments
- Improve search impression share and CTR with narrower targeting
- Increase conversion rate and improving on cost per conversion
Search Engine Optimization
When first starting our engagement for SEO management, the Meadows main site was experiencing a severe loss of keyword rankings and organic traffic after a site migration. We were tasked with identifying and fixing the source of these problems, and ultimately landed on a two-tiered approach:
1. Contribute research-focused content opportunities for each of The Meadows properties.
2. Ensure that The Meadows websites meet Google’s technical requirements to improve organic rankings.
We support The Meadows content team through keyword and competitive research while ensuring they stay current on SEO best practices. We also work to improve or remove existing content to maximize the crawl budget of individual sites.
Seo Process
WebsiTES
Astute combines brand information, an analysis of goals and priorities, audience and industry research, and our knowledge of best practices to create intuitive and effective websites. When creating a website, our time is devoted to the discovery, planning, design and development of a flexible, intuitively user-friendly and scalable solution built to effectively represent the company and support business goals.
Website Process
Print Collateral
While most of our design work for the Meadows lives in a digital space, we have had some recent opportunities to design print collateral for them, as well. These include editorial print ads, folders, inserts, and retreat flyers.
Print Collateral