Tag: Storytelling

  • The Importance of Storytelling in Marketing

    The Importance of Storytelling in Marketing
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    Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon is evident in every single culture on Earth. To put it bluntly, our brains are hard-wired to communicate through storytelling. The rise of our species to the top of the food chain was bolstered by our… Read more