Tag: Storytelling

  • THE ROLE OF STORYTELLING IN VISUAL DESIGN

    THE ROLE OF STORYTELLING IN VISUAL DESIGN

    Storytelling plays a central role when creating effective content. Narrative makes complex information more digestible, relatable, and memorable. Storytelling enables us to view things from a new perspective, eliciting empathy and connection that, in turn, facilitate learning. We tend to reflect more on new ideas when we can understand the information easily and resonate with… Read more

  • The Importance of Storytelling in Marketing

    The Importance of Storytelling in Marketing
    ,

    Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon is evident in every single culture on Earth. To put it bluntly, our brains are hard-wired to communicate through storytelling. The rise of our species to the top of the food chain was bolstered by our… Read more