Tag: content marketing
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42 Essential Marketing Acronyms in SEO, Paid Ads, Web Dev, and More
Marketing is full of acronyms, and keeping up with them can feel like learning a whole new language. Whether you’re working in SEO, content marketing, paid media, or website development, these abbreviations pop up everywhere. And while some, like SEO and PPC, are widely known, others can leave you second-guessing. This guide breaks down 40… Read more
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How to Use Customer Feedback in Marketing Strategy Development
Customer feedback is a goldmine for improving your marketing efforts. In this blog, we break down how to use real customer insights to refine your messaging, target the right audience, and create more relevant marketing content. When you listen to your customers, you can develop smarter, more effective marketing strategies. Read more
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Should You Be Using AI to Write Blog Posts?
AI is changing the way we create content online, and not always for the better. The truth is, it’s not good enough to write an entire blog post on its own — but if used correctly, it can be a game-changing tool that ultimately improves your work. This week, we discuss how to incorporate AI… Read more
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What Makes a Good Website? How to Tell if Yours is Effective
The moment someone lands on your website, they’re forming an impression of your business — one that can either draw them in or push them away. First impressions matter, and online, those first few seconds are critical. If your website doesn’t grab attention, offer value, and make navigation easy, visitors will quickly bounce. Understanding the… Read more
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Are Backlinks Still Important in 2025?
If you’re a marketer who wears many hats, staying plugged into all the algorithm changes can seem impossible, especially in the wake of AI content. SEO can feel like a moving target: quick-win tactics like buying backlinks that worked five or ten years ago may now actually hurt your rankings. That’s not to say acquiring… Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different… Read more