So, you’ve created a website for your online business – great job! That’s the first step to success, but now you have to make sure people can find your website. The best way to do that is by implementing various SEO best practices. In this article, we’ll discuss how implementing SEO practices such as keyword research, building out links, following a social media strategy, and measuring results can help you improve your online business.
Keyword research is one of the most important SEO practices to implement in order to improve your online presence. By doing keyword research and selecting the right keywords, you are helping your page rank higher, therefore becoming more visible via search engines.
This helps to increase your overall website traffic, which is ultimately the end goal when running an online business because more website traffic = more sales. There are a multitude of sites that can help you accurately and efficiently do keyword research, and they make it easy for everyone, no matter if you’re a beginner or a seasoned pro.
Building out Links
One of the best ways to increase website traffic is to have other people link to your site from their site. This practice is known as link building. All they have to do is link to your website on one or multiple of their pages to redirect their existing audience to your website.
A good way to do this is to build a network of other online business owners that work in the same industry as you and ask if they would be willing to link to your website in exchange for you returning the favor for them. It’s a good rule of thumb to work with other businesses within the same industry because their audience is already interested in what you have to offer and would be more likely to purchase from you.
Following a Social Media Strategy
We live in the age of social media, so naturally, it’s important to build out a social media strategy – especially when running an online business. Since there is no physical storefront for people to go visit, social media will essentially act as your online storefront.
While customers may not be able to purchase products or services from your social media accounts, it gives them a good idea of your overall aesthetic and a chance to engage with you if they have any pressing questions or concerns. These social media pages can also rank when people search your business name, so staying up to date on your social platforms might increase your chances of gaining a new customer.
Measuring results is another crucial step in helping your online business be successful. Using tools such as Google Analytics, you can see which geographic locations you’re doing well in, what your competitors are doing, and so much more. Doing this every few months can help you stay on top of what’s working and what’s not so that you can keep adjusting your overarching SEO strategy to get the best results.