Category: Strategy
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Competitor Analysis Tools and Software: Streamlining the Process
In today’s competitive landscape, understanding what your competitors are doing is essential for success. Whether you’re launching a new product, optimizing your website for better rankings, or refining your marketing strategy, competitor analysis is a critical part of making informed decisions. However, this process can be time-consuming and complex without the right tools. Fortunately, modern… Read more
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The Relationship Between Brand Voice and Target Audience
In today’s crowded marketplace, standing out is more challenging than ever. One key way brands can differentiate themselves is through their brand voice. But how exactly does this brand voice connect with a target audience? More importantly, why is it crucial to align the two? Understanding this relationship is essential for any business seeking to… Read more
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Choosing the Right Brand Archetype for your Business
We’ve written about the 12 Jungian archetypes in previous blog articles. In case you missed those, here’s a recap on the concept: Carl Jung proposed 12 archetypes that can be found in the collective unconscious. Each of these personas represent fundamental human motivations, behaviors, and personality traits. We use this ideology during brand workshops to help… Read more
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Strategies for Expanding into New Markets
Expanding into new markets involves a comprehensive process, encompassing everything from thorough market research to effective localization and more. It’s a large undertaking and requires a lot of leg work to make sure you can scale effectively. As long as you are thorough in your research and planning you can effectively grow into new markets… Read more
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The Benefits of Using a Content Calendar for Your Marketing Strategy
If you’ve ever found yourself scrambling to come up with ideas for your next blog post, social media update, or email newsletter, you’re not alone. Planning and organizing your content can be a daunting task, especially when you’re juggling multiple platforms and audiences. That’s where a content calendar comes in handy. In this blog post,… Read more
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Customer Personas: Building Targeted Marketing Strategies
Successful marketing requires an understanding of who your ideal customer is. This is the individual who benefits the most from your product or service and provides the most value to your company. You should spend your energy and resources attempting to acquire the individual who will benefit the most from your product or service. But… Read more