Category: Strategy
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How to Design a User-Friendly 404 Page for Your Site
From clear explanations to friendly design elements, a great 404 page helps users find their way back quickly while leaving a positive impression. In this post, we’ll provide some tips on designing a 404 page that enhances user experience and explain exactly why it’s important to do so. Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different… Read more
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Key Metrics to Measure a Marketing Campaign’s Success
By learning how to evaluate marketing campaigns with the right metrics, you can identify what’s working, refine what’s not, and make data-driven decisions to improve. In this post, we’ll break down key metrics, how to interpret them, and actionable tips to measure your campaign’s true impact. Read more
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How to Generate Organic Leads for Beginners
To attract the right kind of leads, businesses need more than just ads or promotions: they need valuable, relevant content that engages their audience. This allows users to naturally form an interest in your brand and what you offer, turning them into organic leads. Because organic leads find your business based on their interests or… Read more
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COVID-19’s Impact on Digital Marketing and How to Adapt Your Strategy
The COVID-19 pandemic reshaped nearly every aspect of our lives, including how we connect with brands and make purchases. With people spending more time online, digital marketing strategies have had to evolve quickly to stay relevant and engaging. Brands are now competing in a crowded digital space where traditional ads alone no longer cut through… Read more
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Interactive Marketing Examples & Strategies to Engage Your Audience
The average consumer is advertised to all day. Whether it’s in the podcast they listen to in the morning, on the search engines they use for research at work, the social media they scroll in their free time, or the tens (if not hundreds) of daily emails, direct ads are woven into nearly every touchpoint… Read more