Category: SEO
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Think Like a Customer: Smart Keyword Research Strategies
Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be made (or that we’re in imminent danger). Feelings are a wonderful thing…in our personal lives. In the world of digital marketing, however, feelings should take a back seat to cold, hard data. Particularly when it Read more
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Keeping Up With Google Algorithm Updates
What To Do About Google Algorithm Updates? A Brief Overview It is no secret that the ability to rank high with Google can give a business the license to print money. Our world is fast-paced and content-driven, and whoever can provide the most relevant answers to search queries will be rewarded for their efforts. Like Read more
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SEO Lingo: 23 Key Terms and Phrases
Like any highly specialized discipline, Search Engine Optimization (SEO) carries with it the weight of several key terms and phrases that can seem like a foreign language to those uninitiated. Here at Astute, we’ve taken the liberty of compiling a list of 23 key terms and phrases that are vital to understanding SEO. Search Engine Read more
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3 Steps to Ensure On Page SEO Success
There are many factors that determine a website or web page’s ability to rank successfully in search engines. In this article, we’ll take a look at a few tips to ensure your On Page Content is leading to higher rankings. Understanding Your Audience Before you begin writing content for your website or blog, start with Read more
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SEO Primer: Ethical Link Building – For Today and the Future
One of the more surefire ways to improve the ranking of your website or for a great piece of content is through link building. In theory, link-building is a pretty simple concept. Just get other websites to link back to you. But as with all things related to SEO management, there are nuances and subtleties Read more
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Growing Your Business Through Organic Search
More and more, companies are turning to digital marketing solutions to grow their business, capture leads, and enter the minds and hearts of potential customers. One of the most efficient digital marketing tools to achieve this is Search Engine Optimization. Search Engine Optimization (SEO) is a simple concept. SEO is a way to improve the Read more