Search Engine Optimization
Increasing Online Visibility through Ethical, Customized SEO Solutions
Search Engine Optimization is perhaps the most misunderstood practice in marketing today. Is it Black Magic? Snake Oil? Does SEO work? With so much noise out there, let Astute Communications be the signal.
We’ve had countless conversations with business owners and marketing managers that have been misled when it comes to SEO. Instead of double-talk and jargon-filled conversations, we are interested in honest and open communication that will empower our clients.
We take a holistic approach to SEO because Search Engines take a holistic approach to ranking your website.
Did you know that Google currently has over 200 ranking factors that they consider when determining where to rank your website for a search query?
What do they look for? In a word, everything.
Everything from how fast your site loads (site speed) to the quality of your on-page content. From social rankings to off-site optimization. Google’s crawlers do a thorough and complete rundown of your website to determine how and where it should rank for a search query.
At Astute Communications, we are experts in getting your website to rank higher. We are open about our process. In fact, here’s how we do it.
SEO: it’s simple, but it isn’t easy.
We start each assignment by breaking SEO down to it’s molecular level. SEO is just that, Optimizing websites for Search Engines. If we start here, the next questions are obvious: What do search engines want to see in your website to determine where it should rank? How do they decide what is best?
start with data
We begin our engagements with research. What keywords do you want to rank for? What keywords are your potential clients searching? Which of those keywords are hyper-competitive? Which are easy pickings? By starting with this research, we can make sure all of our efforts are going to what will provide the highest ROI.
build relevance & authority
When it comes to Google (and Bing and Yahoo), these are the main questions they ask when determining how to rank your website: Is your website Relevant to the user’s query? Does the content/info/experience on your website match what the user wants? Does your website have authority? Is your website trustworthy? Do other trustworthy websites link to your website?
think about the user
User Experience (UX) is a huge SEO ranking factor. Is your website responsive? Does it look great on all devices? Are there broken links and dead pages? How fast do the pages load?
Professionally Designed and Developed Website – Ensuring your website is built to modern web standards is a huge ranking factor. Making sure your web design agency pays close attention to the details such as proper title tags and meta descriptions, H1 tags, H2 tags, internal & external links, alt text…
It’s not uncommon for many web designers and developers to skip these steps. Do you know why? It’s a lot of hard work, that’s why. For a primer on key SEO terms, check out our primer on SEO Lingo.
analyze, adjust, repeat
We are looking at your website Analytics on a monthly basis. By consistently monitoring the progress of your website, we are able to analyze the data, make adjustments, and implement strategies that will continue to keep your website moving up in organic rankings.
Let’s Get Started
How does your current SEO Company talk about their work? Are you ready to work with an agency with nothing to hide? An agency that will get you to the top of the SERP (Search Engine Results Page) and tell you how they do it? If so, get in touch with us today!