Nashville SEO Agency

An organic growth strategy is vital to the success of any business. Hiring a professional SEO agency will help your business climb the ranks of Google’s search engine results page. We don’t use blanket approaches. Every client is unique and merits a custom solution. We are a professional Nashville SEO agency with a proven track record.

Through meticulous competitor and keyword research, we create a scalable SEO strategy that is guaranteed to grow organic visibility over time. Check out our case studies to see what a professional SEO firm is capable of.

Astute Communications is an experienced Nashville SEO partner with a proven track record for ranking websites with the keywords needed to be competitive in Google searches.

Astute is a premier Nashville SEO agency, and we’re about to tell you how to increase online visibility through ethical, customized solutions. We have been practicing search engine optimization since we opened for business in 2013 and have stayed relevant by refining our approach as a digital marketing agency.

Search engines constantly update their algorithms to anticipate searcher intent more effectively. This has resulted in the development of an SEO playbook that consistently delivers results to our clients. We’re about to share insights into the SEO strategies and tactics that we use to exceed client expectations. Let’s get into it.

Search engine optimization is the application of strategies and tactics that influence the quality and quantity of organic website traffic by ranking for targeted keywords in search engines. SEO specifically deals with non-paid search results and doesn’t include direct traffic, referrals, or paid media.

Clients often want to know how long SEO takes. This is understandable. People want to know what to expect when spending their hard-earned money. However, the answer is not always clear cut and dry. The fact is, SEO takes time. Each industry and market is different and carries a unique timeline and expectation.

Think of an SEO campaign in a similar way that you would think about a long term investment. Rather than daily, weekly, or even monthly fluctuations, the goal of SEO is to experience organic growth over a period of time.

Effective SEO is a function of finding the perfect balance of pleasing the intended audience while appeasing search engine algorithms. Google, Bing, and Yahoo are the most used search engines, with Google owning about 90% of searches.

Each search engine has its own algorithms for ranking websites and specific web pages. That being said, there is a lot of data that reinforces well-known SEO strategies and tactics for getting a website to rank.

While it is necessary to have an awareness of a variety of search engines, it goes without saying that ranking in Google is the top priority. A successful SEO campaign requires that you understand Google’s algorithm.

To that end, the first step in truly understanding SEO and how to take advantage of the opportunity you have is to determine how search engines go about ranking websites. This valuable knowledge falls under the category of SEO ranking factors. Check out our post on SEO Terminology.

SEO ranking factors hold the keys to the organic kingdom. According to most SEO experts, there are anywhere from hundreds to thousands of ranking factors that Google considers when determining how to rank a website on the SERP. The following are the most important ranking factors we take into consideration when talking to a new client about how to get their business ranking for competitive keywords and phrases.

When businesses engage us for SEO management services, they can rest assured knowing that they will benefit from a process that is standardized and proven to get results. While every business is different, the core concepts remain the same. We create a customized plan of action for every client to ensure the best SEO results for their market and niche.

We begin our engagements with research. We use professional tools to get the job done. From the Google Suite (GA4, Tag Manager, Search Console) to more in-depth tools such as Ahrefs, SEMRush, and Screaming Frog, we have a sophisticated technology stack at our disposal. It enables us to take a deep dive, not only into your website and keyword rankings but into your competitor’s websites as well.

Preliminary research prepares us to find and exploit the opportunities that will get your website climbing the SERPs. Our goal is to impact your bottom line and maximize your ROI. Initial SEO research answers the following questions of what keywords you should be ranking for.

• What keywords are your potential clients searching for?
• Which keywords are the most competitive?
• What is the Low HANGING FRUIT?
• Which keywords will provide the highest ROI for the organization?

Authoritative backlinks have been the bread and butter of organic rankings since Google launched its revolutionary PageRank algorithm. It essentially viewed backlinks as a vote of confidence that a resource was relevant and useful to net surfers.

While Google has moved on to more sophisticated algorithms and ranking signals, the fact remains backlinks are still a vital ranking factor. Even though they’re more difficult to come by today than they were in the early days of the Internet, ethical link-building needs to be a priority.

When taking on a new SEO client, we research your website’s backlink profile along with the backlink profiles of your competitors to uncover opportunities. In addition to improving organic rankings, a backlink audit helps us answer the following questions:

• Is your website trustworthy?
• What is your website’s domain authority?
• Do other trustworthy websites link to your website?
• What anchor text is being used in your backlink profile?
• Is your website showing up for relevant user queries?
• Does the content/info/experience on your website match user intent?

Technical SEO is an area where we add tremendous value to our clients. Our team of in-house web developers and digital marketing specialists are dedicated to performing routine site audits that uncover any errors, warnings, or issues that can bog your site down.

What is technical SEO? It is the process of optimizing your site to help search engines crawl and index it more efficiently. It encompasses a large laundry list of tasks that can be intimidating for non-technical marketers.

A thorough SEO agency maintains an organization’s websites and subdomains. This requires in-depth technical understanding. It is an important aspect of SEO management that often goes unnoticed.

Technical SEO is vital for the success of your website. If search engines are having trouble finding, crawling, or indexing your website, then no amount of great content will make it rank well. Some technical SEO tasks include:

• Managing server-side issues
• Creating & optimizing robots.txt file
• Specifying a preferred domain
• Organizing site structure + architecture
• Setting canonical and rel=canonical tags
• Fixing broken redirects
• Eliminating redirect chains
• XML sitemap optimization
• Optimizing titles and meta descriptions
• Image optimization
• Compressing JavaScript files
• Schema markup

Simply put, on-page SEO consists of the things that you can see when visiting a website. After several years of practicing SEO, and for a wide array of clients in several industries, we’ve noticed a common theme that always leads to high rankings for any client. When it comes to On-Page SEO, these are indispensable:

• Great written content
• Long-form content (if possible)
• Infographics and videos
• Optimized images
• H1 and title tags
• SEO friendly URLs
• Responsive design
• Internal linking

Link Building is still an important part of any robust SEO strategy. Getting high-quality backlinks to your website is highly beneficial. The link building game has changed in the past few years, so it’s important that SEO agencies be deliberate with their link building strategy. Some tried and true link building strategies include:

• Guest blogging
• Free directories
• Paid directories
• Local citation building
• Backlink spying

We closely monitor Google Analytics, Google Search Console, and keyword rankings on a regular basis. By constantly monitoring the progress of your website, we can better analyze data, make important adjustments, and reassess which tactics and strategies are working. This allows us to keep your website moving up in organic rankings.

Are you ready to propel your business to new heights in the digital landscape? Look no further! At Astute Communications, we specialize in cutting-edge Nashville SEO strategies that drive targeted traffic, boost online visibility, and increase revenue.

Our team of SEO experts is dedicated to helping businesses in Nashville dominate search engine rankings, outrank competitors, and attract more customers. Don’t miss the opportunity to transform your online presence and supercharge your growth.

Let’s work together to optimize your website, enhance your online reputation, and skyrocket your business success. Take the first step towards SEO excellence – contact us today, and let’s make your brand shine in the heart of Nashville!