A clear voice and tone
We take pride in the strategic development of company messaging. Through this process, we establish a messaging architecture that provides consistent brand experience, both internally and externally. This affects the way clients and employees view your company as it traverses the marketplace and continues to grow.
In order to make strategic messaging recommendations, we navigate market research, in-person workshops, and in-depth brand auditing.
1) Market Research and Independent Strategy – Astute Communications works independently to assess the competitive landscape and strives to help you find a competitive space for your company. With your help, we will develop a unique voice and company persona to separate your business from the rest.
2) In-Person Workshops – These workshops are essential to create alignment about the “who” of your company. We love spending time with our clients and getting to know the ins and outs of their industries.
3) Documentation – We will draft goals, priorities, and messaging during in-person strategy sessions. We will then compile this information into a comprehensive Brand Guidelines Document to ensure that your brand is kept consistent as time passes. We will identify an ideal employee persona as well as an ideal client persona. This will be informed by data about your company’s target audience. The employee profile will be based on internal ideals, mantras, and company culture.
Brand messaging architecture will contain elements such as “Mantras” or “Rallying Cries” that are definitive of your particular company. There will also be an example FAQ using questions that are frequently asked by clients and responses that are in line with the brand messaging.
It will also consist of a section called “Always” and “Never” which selects different traits, words and phrases that employees of your company will try to “always” uphold and those that your company will try to “never” be.