Stepping stones

Every business needs customers to grow. Historically, it was more challenging to promote your brand through traditional print marketing strategies. However, in today’s digital world, the possibilities are endless. If you’re struggling to find the best way to promote your business, there are many effective strategies for any budget. Let’s look at 10 ways to promote your business to help you stand out from competitors. 

1. Verify Your Google Business Profile

A Google Business listing is an essential first step to promoting your business, allowing your company to show up on Google Maps results and the right sidebar panel when a user searches for your business. You should verify ownership through your free Google My Business account. Once you have ownership, you can optimize your listing to show higher in search results and more relevant searches. 

2. Create Engaging Content

Content is an integral part of building brand awareness and connecting with your audience. Having a well-defined strategy that provides your audience with informative and relevant content will help you build trust and establish expertise.

3. Optimize Your Website’s SEO

Search engine optimization (SEO) helps your content rank higher in search engine results. Researching and using relevant keywords throughout your web pages and blogs increase your chances of users finding your business, putting your content in front of the right audience.

4. Run Google Ads

SEO will help you rank higher in search, but it’s a long-term strategy that can take weeks or months to start seeing results. Pay-per-click (PPC) is an excellent way to promote your business immediately. If you have the budget, running Google Ads will show your business at the top of search engine results, above organic and local listings. Additionally, they maintain the largest share of search engine traffic and have high flexibility, excellent ad-building features, and detailed performance metrics. 

5. Develop an Email Marketing Campaign

Email marketing converts at a higher rate than other marketing channels. It also lets you nurture relationships with customers over time, keeping them connected with your business even if they’re not making a purchase. 

Before building your email customer base, you’ll need to create a valuable piece of content that makes it worth people sharing their email addresses. Then, you should create a series of emails introducing the new lead to your offer. You can continue sharing relevant content, helping you establish expertise by delivering educational value to your potential customers. 

6. Attend, Host, or Sponsor Local Events

Even though we live in a primarily digital world, attending, hosting, or sponsoring local events is an excellent way to promote your business and strengthen your relationships with new and potential customers. Additionally, hosting a presentation or webinar can help you build brand awareness and position yourself as an industry leader. You’ll provide valuable knowledge to your customers, and in turn, your business can make new connections and have the opportunity to collect attendees’ contact information. 

7. Offer a Discounted or Free Product

Offering a discounted or free product is an excellent tactic for gaining new customers by providing an incentive for their interest. Offering free samples or trials allows customers to try your products and services before purchasing. E-commerce stores have been very successful in offering discounts to new customers, and there are many different ways that brands can do this to drive leads and sales. 

8. Leverage Social Media

Over the last few years, social media has become necessary for businesses. Having a social presence allows you to inform, attract, and engage with your followers actively. Additionally, it’s one of the most cost-effective ways to advertise your business since setting up a social media account is free. You can also boost your posts through social media advertising to reach more customers. 

9. Form Partnerships

Forming partnerships with non-competitors that serve the same clientele can help you promote your business within your local network. Once you’ve established a relationship, you can cross-promote each other’s products and services via email, social media, or in-store flyers and coupons to broaden your reach. Partnerships are an excellent way to find creative ways to maximize value and promote your business to gain new customers. 

10. Ask for Customer Reviews

Customers are more likely to visit a website after reading a positive review online, and many people trust them just as much as a personal recommendation. Reviews carry a lot of weight, helping your business build trust and credibility. Additionally, they can improve your rankings because search engines recognize how valuable customer reviews are for business advertising. 

The Takeaway

Navigating how to advertise your business best can be challenging. It’s essential to think about how your target customers consume media and find ways that your business advertising can fulfill their specific needs, but remember to be patient. Promoting your business takes time and a series of A/B testing. These ten strategies are an excellent starting point, but be prepared to refine different methods over time to find success in promoting your business.