Tag: marketing goals
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5 Marketing Concepts Every Marketer Should Know
Marketing concepts, also known as marketing philosophies, are the building blocks for creating effective marketing campaigns. These five marketing concepts aim to help companies meet customers’ needs while remaining competitive and increasing revenue. While each marketing philosophy has its advantages, they help brands understand their target audience to develop effective marketing strategies that help maximize… Read more
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SEO vs. SEM: Which Should You Use?
Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website traffic, and growing your business. However, search optimization can be challenging if you don’t understand the difference between SEO and SEM. They have some similar tactics but are two different approaches to search optimization. Understanding… Read more
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Which Marketing Channels Are Brands Prioritizing?
Creating content is the most enjoyable and fulfilling part of content marketing, but distributing that content is equally important. You’ll waste valuable time and resources if no one ends up seeing your content. It’s essential to understand the different types of marketing channels and how you can leverage each of them to reach your marketing… Read more
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Developing Actionable Marketing Goals
Your business and marketing have likely evolved over the last year due to changes in your industry’s market or your marketing tactics. It’s essential to realign who your business serves and the value you provide to your customers. Revisiting your overall marketing plan will help you better serve your customers. Let’s look at how to… Read more