Creating content that is easily shareable is the ticket to driving more engagement on your socials. However, ever-changing algorithms combined with a sea of other posts can make it a challenge to post content that will actually circulate. Luckily we put together some tips and techniques to help you create more engaging and shareable content.
Why Is Shareable Content Important?
Shareable content is essentially word-of-mouth advertising. It’s typically clever, educational, or interesting content that is shared by your followers to people within their network. Users typically share content that they find interesting and think that their friends will find it interesting as well. Sharing your post then leads to more eyes on your content, and the potential for new followers.
Shareability can also help improve your workflow. By creating content with shareability in mind, you now have a clearly defined objective for your content rather than just making content on a whim. Be sure that you’re deliberate and are only making quality content rather than timeline spam.
Create Content Based On What Is Trending
One of the easiest ways to cater to the masses on social media is to focus on what’s trending at the moment. Content on current celebrity drama, politics, and memes, are all great ways to get quick engagement. You just need to be certain that the trend you’re choosing to use is relevant to your business and that you’re sure your audience will be interested in your commentary about it.
Create Content That Adds Value
Valuable equates very closely to shareable. If a post has any kind of value it’s typically shared with others. Funny memes are often sent to your peers. Educational videos are shared with co-workers or friends. As long as it adds some value to your life, no matter how briefly, it can be strong and shareable content.
The best way to create valuable content is to remember the three E’s of content: educational, entertaining, and emotional. All three are important to users on social media and focusing on each theme is a great way to gain shareability.
Make Content That’s Evergreen
Evergreen content is great for people who don’t want to try focusing on trends. Evergreen content is always shareable – usually because it is always relevant or helpful. The greatest way to come up with evergreen content is to think of something that people will share continuously. Some topics are always relevant such as self care practices, makeup tutorials, simple mechanic tips, or industry insights are always relevant and highly shared content topics.
Just be sure to find a topic that’s unique to your business or industry and use that to create content that’s informative and considered useful for a long time.
Always Try To Be Original
While trends are great for hashtags and cultural relevance, it’s always important to make sure that you’re being original in your content creation. Being original will help you create a real brand identity that is unique to you. In other words, be yourself and users will appreciate your authenticity and uniqueness.
The main takeaway here is that there are a lot of ways to create shareable content. Some are better for quick gains and others are more of a slow burn. It all depends on what’s relevant for your business and what feels more genuine to create. Also, be sure to provide as much value as you can to your content. If it can be useful or entertaining to someone, it can be just as useful or entertaining for someone in their circle.