Category: SEO
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5 Necessary Optimizations for Your Google Business Profile
Whether you’re just getting started or have been actively running an SEO strategy, one of the first things you should do is claim and verify your company’s Google Business profile. A well-optimized Google Business Profile plays a significant role in a comprehensive local SEO strategy. It can vastly increase your chances of showing up in Read more
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Off-site SEO: The Basics
Off-site SEO includes every activity done off your website to try and increase the site’s ranking in a search engine. Typical off-site SEO tasks include increasing social media presence, building backlinks, and encouraging branded searches. Everything you do outside your website to help Google or Bing see you are considered off-site SEO. This is important Read more
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The Difference Between SEO and SEM
Search engines such as Google have two kinds of search results that show up when you search for something. One being paid (SEM), and the other being organic (SEO). Paid results appear at the top of the page when a company is paying Google. Organic results are typically located under the paid results and are Read more
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The Importance of Strong Link Building
Building links is the process of getting other websites to link directly to your website. This facet of search engine optimization should be of interest to digital marketers because having a higher number of links drives referral traffic, as well as increases a website’s authority. Additionally, because Google’s algorithm is complex and constantly evolving, backlinks Read more
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Optimizing for Google Maps
When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of small businesses, the majority of their potential customer base uses Google search to research and locate local businesses. According to a study by Search Engine Watch, 80% of searches targeting local businesses resulted in a Read more
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Google Lens: The Rise of Visual Search
It’s 2020 now, and the world of search engines is still continuing to grow and change. Based on recent trends from 2019, Google’s newest way to search – Google Lens – is beginning to grow in popularity. Over 62% of Generation Z and young Millennials crave more visual search capability, according to an article on Read more