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Crafting Awareness: Telling Your Story Through Branding

The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

“Damn, We’re In A Tight Spot”: Persistence in PPC

Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets…

Be the Wolf (Advice For Marketing Agencies)

Don’t Take Orders. Take Charge. Many companies approach a marketing agency with an idea to implement as opposed to a…

Keeping Up With Google Algorithm Updates

What To Do About Google Algorithm Updates?   A Brief Overview It is no secret that the ability to rank…

Do You Need a Rebrand?

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

Understanding Retargeting

Have you had the experience of shopping for a product on a particular company’s website, only to have the same…

Form Ever Follows Function

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…

SEO Lingo: 23 Key Terms and Phrases (Updated for 2018)

Like any highly specialized discipline, Search Engine Optimization (SEO) carries with it the weight of several key terms and phrases…