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Robots.txt

What is a robots.txt file and how can it help improve your SEO strategy? I’m glad I pretended you asked,…

Be Like Water: Setting Goals Like Bruce Lee

I think it’s pretty safe to say that each and every one of us would like to be better off…

Tips for Preparing “Year in Review” Reports for Your Business

It’s December again. The days are getting shorter, the nights are getting longer, and everyone is dazed by the fact…

4 Reminders for Marketing This Holiday Season

We hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has…

instagram marketing tips: finding success on a fickle platform

Social Marketing Problems Social media, in a word, is fickle. Just as you figure it out, a new algorithm or…

sliding into a customer’s inbox with improved email marketing

It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are…

Brand Archetypes

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

branding: why defining before designing is so crucial

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…

How Long Does SEO Take?

If I asked if you wanted a million dollars, I’m fairly certain the answer would be “yes”. But if I…

Define & Refine: An Exercise in Brand Definition

It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish…

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