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Paid Media: The Basics

In one of my recent blogs, I focus on content creation and how incredibly important it is to be frequently…

Instagram Hashtags: Do’s and Don’ts

How much is #toomuch? #Does #this #look #like #spam? Are you #wondering what the #best and #worst hashtag practices are…

How To Develop a Desirable Office Atmosphere

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence,…

Generating Leads with PPC Marketing

Securing qualified leads is the fountainhead that fuels enterprise. Ideally, all other business activities play supporting roles to this objective.…

4 Effective Exercises for Content Creators

Some say that the key to life is happiness. For others, happiness is the key to success. It may be…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

Grow Your Platform With Social Media Benchmarking

It’s possible you’ve never heard of benchmarking. That could be because there are plenty of ways to measure success on…

Google SERP Features

  The Evolution of Search Organic search has witnessed a rapid evolution since the early days of the Internet. Google…

Blogging in Business: Topic Ideas for Digital Marketers

I want to let you in on one of the secrets to successful digital marketing: consistent content creation through blogging.…

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