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branding: why defining before designing is so crucial

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…

How Long Does SEO Take?

If I asked if you wanted a million dollars, I’m fairly certain the answer would be “yes”. But if I…

Define & Refine: An Exercise in Brand Definition

It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish…

Business Blogging: Why is Blogging Important?

Why is Blogging Important? Many businesses now use blogs to find potential customers. They understand that blogging is a marketing…

5 Takeaways from the Annual Women In Digital Conference

The women of Astute traveled to Columbus, Ohio for the annual Women In Digital National Conference. It’s a cause close…

5 ingredients for a killer digital marketing strategy

The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing…

Using Marketing Psychology To Influence Consumer Behavior

Marketing is an umbrella term that covers just about any ethical tactic used to build and maintain relationships between buyers…

Social Marketing: There’s An App For That

Useful Social Marketing Apps There are a million and a half programs designed to make your social media marketing game…