branding: why defining before designing is so crucial
At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…
How Long Does SEO Take?
If I asked if you wanted a million dollars, I’m fairly certain the answer would be “yes”. But if I…
Define & Refine: An Exercise in Brand Definition
It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish…
Business Blogging: Why is Blogging Important?
Why is Blogging Important? Many businesses now use blogs to find potential customers. They understand that blogging is a marketing…
5 Takeaways from the Annual Women In Digital Conference
The women of Astute traveled to Columbus, Ohio for the annual Women In Digital National Conference. It’s a cause close…
5 ingredients for a killer digital marketing strategy
The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing…
Using Marketing Psychology To Influence Consumer Behavior
Marketing is an umbrella term that covers just about any ethical tactic used to build and maintain relationships between buyers…
Social Marketing: There’s An App For That
Useful Social Marketing Apps There are a million and a half programs designed to make your social media marketing game…
Buyer Decision Process: What John Dewey Can Teach You About Marketing
What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…
Give them something to invest in: why company culture is good for your bottom line
In the past decade, how we market has evolved because who we’re marketing to has changed. Most consumers today shop…
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