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4 Reminders for Marketing This Holiday Season

We hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has…

instagram marketing tips: finding success on a fickle platform

Social Marketing Problems Social media, in a word, is fickle. Just as you figure it out, a new algorithm or…

sliding into a customer’s inbox with improved email marketing

It’s been my experience that email marketing either works incredibly well or falls completely flat. There are industries that are…

Brand Archetypes

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

branding: why defining before designing is so crucial

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…

How Long Does SEO Take?

If I asked if you wanted a million dollars, I’m fairly certain the answer would be “yes”. But if I…

Define & Refine: An Exercise in Brand Definition

It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish…

Business Blogging: Why is Blogging Important?

Why is Blogging Important? Many businesses now use blogs to find potential customers. They understand that blogging is a marketing…

5 Takeaways from the Annual Women In Digital Conference

The women of Astute traveled to Columbus, Ohio for the annual Women In Digital National Conference. It’s a cause close…

5 ingredients for a killer digital marketing strategy

The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing…