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Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

How Did Black Friday Get Its Name?

How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Brand Archetypes: The Explorer

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

Creating a Well-Designed Office

On average, people who work spend more time at their respective offices than they do at home. Since this is…

Does Music Increase Workplace Productivity?

While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is…

The Importance of Keywords for SEO

What Are Keywords To put it into layman’s terms, keywords in SEO are the words or phrases people use to…

It’s Official: Our Address Has Changed

A message from our founder, Anna Stout:   Yesterday was a big day. Almost a month ago, we closed on…

The Basics of PPC with Google Ads

If you’ve ever looked up a product/service on either Google Ads or Bing, chances are you’ve seen one of the…

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