SEO vs. SEM: Which Should You Use?
Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website…
How To Run a Focus Group
Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage…
5 Examples of Strong Brand Positioning
Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating…
Using Campus Marketing To Reach a Younger Audience
Since many of today’s youth are constantly buried in their phones, marketers have tried to run successful digital marketing campaigns…
Balancing Static and Video Social Media Content
Video content is exploding on social media platforms like Facebook, Instagram, Twitter, and YouTube. Branded videos content gets more views…
What Is SMS Marketing and How Can You Use It?
In our heavily connected world, the days of single-channel marketing are long gone. With so many options available to reach…
5 Reasons to Use Music in Your Digital Marketing Strategy
Music is an integral part of our everyday lives, with the average consumer listening to four hours of music every…
Using Influencer Marketing to Promote a Product
As the digital world continues to expand and evolve, many people have found their way into the limelight as internet…
Which Marketing Channels Are Brands Prioritizing?
Creating content is the most enjoyable and fulfilling part of content marketing, but distributing that content is equally important. You’ll…
8 Google Ads Mistakes To Avoid
Are you getting the most out of your Google Ads campaigns? When it comes to managing a successful campaign, some…
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