Intern Interview: Design + Creative Team
Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…
Brand Archetypes: The Magician
The Magician Archetype The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…
What Makes a Good SEO Strategy?
Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…
What is Social Listening and Why Does it Matter?
What do your customers really think about your brand? What do they think about your competitors–about those you look to…
Brand Archetypes: The Lover
The Lover Archetype The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…
Design Trends for Email Campaigns
Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that…
Optimizing for Voice Search
With the growth and mass production of smart technology we now have access to information and entertainment like never before.…
Google Lens: The Rise of Visual Search
It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…
Brand Archetypes: The Sage
In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…
The Psychology Of Holiday Marketing
Holiday marketing is bigger and louder than any other time of year. The signs, the sales, the storefronts–everything is exaggerated…
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