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What to Look For in a Branding Agency

A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your…

Guerilla Marketing Tactics That Actually Worked

When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what…

SEO vs. SEM: Which Should You Use?

Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website…

How To Run a Focus Group

Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage…

5 Examples of Strong Brand Positioning 

Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating…

Using Campus Marketing To Reach a Younger Audience

Since many of today’s youth are constantly buried in their phones, marketers have tried to run successful digital marketing campaigns…

Balancing Static and Video Social Media Content

Video content is exploding on social media platforms like Facebook, Instagram, Twitter, and YouTube. Branded videos content gets more views…

What Is SMS Marketing and How Can You Use It?

In our heavily connected world, the days of single-channel marketing are long gone. With so many options available to reach…

5 Reasons to Use Music in Your Digital Marketing Strategy

Music is an integral part of our everyday lives, with the average consumer listening to four hours of music every…

Using Influencer Marketing to Promote a Product

As the digital world continues to expand and evolve, many people have found their way into the limelight as internet…

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