The women of Astute traveled to Columbus, Ohio for the annual Women In Digital National Conference. It’s a cause close…

The world of digital marketing is full of unique opportunities and platforms for your business to benefit from. But knowing…

Marketing is an umbrella term that covers just about any ethical tactic used to build and maintain relationships between buyers…

Useful Social Marketing Apps There are a million and a half programs designed to make your social media marketing game…

What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

At Astute, so many clients come to us wondering why their social media efforts aren’t working. They post consistently and…

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…