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Add GIFs to Your Digital Marketing Strategy

GIFs. You either love them already or you’re indifferent. Most people love them, which is clear to anyone who spends…

The Rise of Branded Podcasts

A good marketer should always look for ways to reach people where they are. According to the AAA Foundation for…

CTR for Google Ads

  In digital advertising, many different metrics are measured to establish a deeper understanding of a PPC campaign’s overall effectiveness.…

Paid Media: The Basics

In one of my recent blogs, I focus on content creation and how incredibly important it is to be frequently…

Instagram Hashtags: Do’s and Don’ts

How much is #toomuch? #Does #this #look #like #spam? Are you #wondering what the #best and #worst hashtag practices are…

How To Develop a Desirable Office Atmosphere

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence,…

Generating Leads with PPC Marketing

Securing qualified leads is the fountainhead that fuels enterprise. Ideally, all other business activities play supporting roles to this objective.…

4 Effective Exercises for Content Creators

Some say that the key to life is happiness. For others, happiness is the key to success. It may be…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

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