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GIFs. You either love them already or you’re indifferent. Most people love them, which is clear to anyone who spends…

A good marketer should always look for ways to reach people where they are. According to the AAA Foundation for…

  In digital advertising, many different metrics are measured to establish a deeper understanding of a PPC campaign’s overall effectiveness.…

In one of my recent blogs, I focus on content creation and how incredibly important it is to be frequently…

How much is #toomuch? #Does #this #look #like #spam? Are you #wondering what the #best and #worst hashtag practices are…

Picture your dream job. What does your ideal office space look like? Maybe it includes a beautiful view, complete silence,…

Securing qualified leads is the fountainhead that fuels enterprise. Ideally, all other business activities play supporting roles to this objective.…

Some say that the key to life is happiness. For others, happiness is the key to success. It may be…

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…