Nashville Website Design and Development
A fast loading website with eye-popping design and an intuitive user experience is a requirement for most modern businesses. Users…
Optimizing for Google Maps
When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of…
How To Refine Your Social Media Strategy Based On Your Business Goals
For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social…
Understanding “Pay-Per-Click”: 31 Key Terms to Help You Make Sense of Digital Advertising
Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This…
Brand Archetypes: The Hero
Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…
My Internship Experience with Astute
As a college student, I’ve learned the importance of gaining experience outside the classroom. From the time I was a…
Original photography can improve your marketing efforts
Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…
In a Changing World, Flexibility Is Key
In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on:…
Changing Your Company’s Messaging During a Crisis
Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…
Brand Archetypes: The Citizen
The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…
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