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4 Effective Exercises for Content Creators

Some say that the key to life is happiness. For others, happiness is the key to success. It may be…

Case Study: PepsiCo & Kendall Jenner’s Controversial Commercial

Who you hire to create and represent makes all the difference. Abstract  This case study examines U.S.-based multinational food and…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

Grow Your Platform With Social Media Benchmarking

It’s possible you’ve never heard of benchmarking. That could be because there are plenty of ways to measure success on…

Google SERP Features

  The Evolution of Search Organic search has witnessed a rapid evolution since the early days of the Internet. Google…

Blogging in Business: Topic Ideas for Digital Marketers

I want to let you in on one of the secrets to successful digital marketing: consistent content creation through blogging.…

SEO KPIs You Should Be Monitoring

It’s important to establish benchmarks for success when embarking on a new SEO campaign. How else would you know if…

Inside the Lines: Coloring Your Brand With Purpose

The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and,…

7 Mac Shortcuts To Make You Look Like A Wizard

I spend about 50 hours a week sitting at my computer. Between work projects, personal projects, and casual surfing (I…

Youtube Marketing: A Beginner’s Guide

It shouldn’t come as a surprise that YouTube is the second-most popular search engine in the world (second to Google,…