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How Brands Are Using QR Codes in Marketing

Improving brand awareness and brand engagement have always been a major focus for most any business. But with so many…

Gutenberg and the Decline of Third-Party Page Building

Many WordPress sites use page builders to aid in page template creation. They typically involve piecing together modular sections (single-column,…

Improving E-Commerce Strategies With PPC

The landscape for selling products online has drastically changed over the years. It’s gone from ordering products strictly from websites…

9 Content Marketing Examples to Inspire Your Strategy

When you think of excellent content marketing, what comes to mind? Gaining consumers’ attention has become increasingly challenging because the…

How to Improve Your Social Ads Conversion Rate

With the increased adoption of social commerce and social advertising, social media users have more buying power than ever. Recently,…

5 Marketing Concepts Every Marketer Should Know

Marketing concepts, also known as marketing philosophies, are the building blocks for creating effective marketing campaigns. These five marketing concepts…

Best Platforms to Help Level Up Your Digital Marketing

The more you practice something, the better you will be at it — and digital marketing isn’t any different. The…

5 Ways to Build Brand Power

Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating…

Prioritizing Digital Marketing Channels

Companies must prioritize their digital marketing channels to maintain a successful strategy when people are highly connected and more business…

Designing Archetypes for Stronger Brand Representation

It’s not uncommon for brands to want to appeal to everyone. However, by trying to conform to every singular view…

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