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My Internship Experience with Astute

As a college student, I’ve learned the importance of gaining experience outside the classroom. From the time I was a…

Original photography can improve your marketing efforts

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…

In a Changing World, Flexibility Is Key

In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on:…

Changing Your Company’s Messaging During a Crisis

Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…

Brand Archetypes: The Citizen

The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…

Adjusting to Working From Home

If your company is navigating the choppy waters of working from home right now, you’re not alone. Many businesses have…

The Creative Process

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

Choosing Your Brand Colors

The colors you choose to associate with your brand can say more about you than you think. Understanding a little…

From Our President, Regarding COVID-19

It’s quiet at the Astute office today. In response to the global COVID-19 pandemic, and for an indefinite amount of…

Email Marketing: The Basics

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

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