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SEO KPIs You Should Be Monitoring

It’s important to establish benchmarks for success when embarking on a new SEO campaign. How else would you know if…

Inside the Lines: Coloring Your Brand With Purpose

  Written by Lily Tillman The psychological aspect of marketing has always intrigued me. How many ways can you convince…

7 Mac Shortcuts To Make You Look Like A Wizard

I spend about 50 hours a week sitting at my computer. Between work projects, personal projects, and casual surfing (I…

Youtube Marketing: A Beginner’s Guide

Written by Lily Tillman It shouldn’t come as a surprise that YouTube is the second-most popular search engine in the…

Content Creation: An SEO Approach

  Since the dawn of time, humans have had a burning desire for knowledge. This flame of understanding has propelled…

Better SEO with Schema Markup

  You’ve optimized all of the onpage elements – established an internal linking structure using appropriate anchor text, added relevant…

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Looking Back: Controversial Marketing in the ’50s

Written by Lily Tillman Marketing is an ever-changing industry. When the culture shifts, marketing shifts. As social media transforms, marketing…

Using Local Landing Pages To Drive Organic Traffic

  The Importance of Local SEO How important is local SEO to an overall digital marketing strategy? Considering that nearly…

Develop a Customer Persona To Improve Your Content Marketing Efforts

  What is Content Marketing? Content marketing is a strategy employed by businesses to establish trust and nurture brand loyalty.…