In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

At Astute, so many clients come to us wondering why their social media efforts aren’t working. They post consistently and…

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…

How to weed out monotony and harvest great ideas As creators, innovators, designers, we’ve all had those moments when we…

Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be…

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…

The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…