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9 Copywriting Tips for Digital Marketers

Copywriting is an essential part of any digital marketing strategy. You can use it for various marketing purposes, including blogs,…

Using Surveys To Inform Marketing Decisions

Keeping your customers happy is critical to your business’ long-term success, which causes many marketers to pull their hair out,…

What to Look For in a Branding Agency

A branding agency isn’t just the cost of doing business but a long-term investment. It will help you elevate your…

Guerilla Marketing Tactics That Actually Worked

When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what…

SEO vs. SEM: Which Should You Use?

Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website…

How To Run a Focus Group

Unlike a simple survey with a string of yes or no questions, a focus group allows you to further engage…

5 Examples of Strong Brand Positioning 

Brand positioning is invaluable, but it can be challenging to find. Brand power involves generating brand awareness, building trust, creating…

Using Campus Marketing To Reach a Younger Audience

Since many of today’s youth are constantly buried in their phones, marketers have tried to run successful digital marketing campaigns…

Balancing Static and Video Social Media Content

Video content is exploding on social media platforms like Facebook, Instagram, Twitter, and YouTube. Branded videos content gets more views…

What Is SMS Marketing and How Can You Use It?

In our heavily connected world, the days of single-channel marketing are long gone. With so many options available to reach…

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