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10 steps to build a social media strategy for your business

Maybe you’re already active on Instagram. Maybe you post daily on your business’s Facebook account. Maybe you have been in…

The Difference Between SEO and SEM

Search engines such as Google have two kinds of search results that show up when you search for something. One…

Ask an Expert: How to Design a Logo

When asked to think of the most memorable company logos, what comes to mind? Are they complex? Intricate? Multi-colored? Probably…

The Importance of Strong Link Building

Building links is the process of getting other websites to link directly to your website. This facet of search engine…

Brand Archetypes: The Innocent

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Nashville Website Design and Development

A fast loading website with eye-popping design and an intuitive user experience is a requirement for most modern businesses. Users…

Optimizing for Google Maps

When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of…

How To Refine Your Social Media Strategy Based On Your Business Goals

For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social…

Understanding “Pay-Per-Click”: 31 Key Terms to Help You Make Sense of Digital Advertising

Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This…

Brand Archetypes: The Hero

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

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