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The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…

If your company is navigating the choppy waters of working from home right now, you’re not alone. Many businesses have…

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

The colors you choose to associate with your brand can say more about you than you think. Understanding a little…

It’s quiet at the Astute office today. In response to the global COVID-19 pandemic, and for an indefinite amount of…

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…

The Magician Archetype  The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

What do your customers really think about your brand? What do they think about your competitors–about those you look to…