Brand Archetypes: The Lover
The Lover Archetype The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…
Design Trends for Email Campaigns
Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that…
Optimizing for Voice Search
With the growth and mass production of smart technology we now have access to information and entertainment like never before.…
Google Lens: The Rise of Visual Search
It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…
Brand Archetypes: The Sage
In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…
The Psychology Of Holiday Marketing
Holiday marketing is bigger and louder than any other time of year. The signs, the sales, the storefronts–everything is exaggerated…
Brand Archetypes: The Creator
The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…
How Did Black Friday Get Its Name?
How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…
Creating a Vision and Mission Statement
Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…
Nashville SEO
What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…
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