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Brand Archetypes: The Citizen

The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…

Adjusting to Working From Home

If your company is navigating the choppy waters of working from home right now, you’re not alone. Many businesses have…

The Creative Process

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

Choosing Your Brand Colors

The colors you choose to associate with your brand can say more about you than you think. Understanding a little…

From Our President, Regarding COVID-19

It’s quiet at the Astute office today. In response to the global COVID-19 pandemic, and for an indefinite amount of…

Email Marketing: The Basics

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

Intern Interview: Design + Creative Team

Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…

Brand Archetypes: The Magician

The Magician Archetype  The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

What Makes a Good SEO Strategy?

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

What is Social Listening and Why Does it Matter?

What do your customers really think about your brand? What do they think about your competitors–about those you look to…

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