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Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be…

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…

The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets…

Don’t Take Orders. Take Charge. Many companies approach a marketing agency with an idea to implement as opposed to a…

What To Do About Google Algorithm Updates?   A Brief Overview It is no secret that the ability to rank…

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

Have you had the experience of shopping for a product on a particular company’s website, only to have the same…

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…