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Send Matt Damon a Straw. There’s Water on Mars!

If you’ve paid any attention at all to the Internet this week (and let’s face it, you have, because 2015),…

Boxing’s Evil Genius Hangs ‘Em Up

Floyd Mayweather, Jr. is hanging up his gloves. Retiring undefeated at 49-0, universally recognized as the best pound-for-pound fighter of…

A Match Made in Marketing Heaven: Luxury Branding and Roger Federer

By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion…

Women’s Groups are for Bad Ass Women

A social media director’s life lesson on doing things in society. Reason 1,345,678 why I love working for Astute Communications…

Social Media Marketing Tips from the Revolutionary War

Here’s a short lesson in American history: When Thomas Paine, one of the American revolution’s foremost political activists, published Common…

The Bookshelf: Ready Player One by Ernest Cline

Picking a new book can be a daunting task. With no short supply of novels or nonfiction in your “recommended…

Slides from Anna’s Giant Conference Talk in Charleston!

Anna and I were lucky to attend Giant Conference in Charleston last week. She had been asked to speak at…

3 Situations Where It’s Ok To Say, “I Don’t Know.”

Here at Astute Communications, we work as a pretty tight-knit team. In small group environments, the importance of communication becomes…

On Time and On Budget: How to Effectively Manage Your Next Web Project

I was recently thinking of my youth league baseball coach Wayne Hobson. Coach Hobson was my coach when I was…

Keeping Nashville… What?

It is no secret Nashville is booming. I noticed recently that even Google is hiring in Nashville- Google! I love…