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Opportunity with the “Other” Social Networks

Facebook used to be cool. More than a decade into its existence, the website boasts the largest active user base…

Book Review: The Challenger Sale

Too often, I start a promising business book with high hopes of gaining some new, valuable insight only to close…

A First Hand Account of Gwyn and Goop: A Story of Authentic Branding

“Well hey, yall!” That’s the line Gwyneth Paltrow used to greet an eagerly packed ballroom this morning at Music City…

Beyond the Blog: Creating Content that is Seen, Heard and Felt

Equipped only with a pen and his macabre imagination, Edgar Allan Poe gifted the literary world with some of the…

Cooking up Content: Tips for Getting Started with Content Writing

Content: It’s a word you’re likely to hear a hundred times a day if you work in the digital marketing…

Free SEO tools roundup

Every online business knows it needs Search Engine Optimization to expand its web presence. After all, building user awareness is…

David Bowie: Man on the Moon

David Bowie died today and I have a confession to make: he was not my favorite musician. The fact is,…

Book Review: Leave Your Mark

What’s it about? Leave Your Mark is a “real talk” memoir from one of the fashion industries favorite PR gurus,…

A Quick Look at ‘Real Beauty’

Soap. It’s probably not something you think about much. At least until you, or someone around you, has forgone using…

NASA & The Martian Part 2: A Look Into the Agency’s Social Media Strategy

Last time we began discussing the marketing bonanza NASA has on its hands with the release of The Martian and…