The more you practice something, the better you will be at it — and digital marketing isn’t any different. The more knowledge you have combined with insightful data will help you soar above competitors and give yourself an edge in your digital marketing efforts. 

Many tools online can help you learn more about digital marketing, make it easier to get insightful data, and help you make better-informed decisions. Let’s check out some of the most popular platforms to help you level up your digital marketing. 

Analytics Tools

The best way to improve your digital marketing is by learning to understand popular analytics tools. Analytics tools are a vital part of marketing as they provide accurate numbers on how your strategy is performing. With analytics tools, you’ll have a clearer picture of how many people are interacting with your brand, what percentage are converting, how you stack up against the competition, and much more. 

Some popular analytics tools that have helped digital marketers improve their game and provide them with critical insights are:

Google Analytics

Google Analytics is one of the earliest products widely adopted in digital marketing. With Google Analytics, you can add a tracking code to your website that will allow you to track any actions that take place there. This free platform can show you website traffic, traffic sources, how they came to your website, etc. Additionally, you can connect Google Analytics to platforms such as Google Ads or Data Studio to continue to give yourself a deeper look into your marketing efforts. 


While this tool isn’t free, it’s still a massive help in your digital efforts. SEMrush is a fantastic tool that lets you keep tabs on what your competitors are doing and provides you with ideas for improving your rankings. It can tell you what’s working for competitors and generate a report showing how your data stacks up against the competition. 


Another standard tool that’s often used for SEO purposes is Ahrefs. This platform is an excellent tool for SEO that helps you analyze a website linking profile, conduct keyword research, and view your technical SEO health. It’s also a great tool to help you discover content ideas that can help you improve your content strategy.

Improve Your Digital Marketing Knowledge

These are just a few great tools to help you develop a more robust marketing strategy. However, to use these tools, you’ll need to understand how they work. Luckily, these platforms offer their respective training courses to help you learn the ins and outs of the programs. 

However, one of the best courses to help you understand analytics is Google Skillshop. This program is entirely free and available to anyone with a Gmail address. This training module is designed to teach you everything you need to know about using Google for marketing and how to get the most out of Google Analytics. 

Google is the most widely used search engine worldwide and is the primary marketing hub for display and search advertising. To grow your digital marketing skillset, taking the courses provided by Google will allow you to quickly learn basic and adept marketing skills to help you succeed long term. They also look great on your résumé!

The Takeaway

The primary takeaway is that the more you can learn about general marketing knowledge and how to use analytics tools, the more successful you will be in the digital marketing space. Additionally, check out some of these platforms, as they significantly help develop your digital marketing strategies.