Search Engine Marketing and Online Advertising
Increase Revenue and Generate Leads
For most organizations, paid advertising can be a very cost-effective way to increase revenue and generate new leads and business opportunities. The team at Astute Communications are experts at Search Engine Marketing. We can help you reach your business goals.
The best part about SEM and Paid Online Advertising is the measurability. Most advertising and marketing professionals have felt the frustration of not knowing if their marketing dollars are driving results. With Paid Advertising, every dollar spent is measurable. Proving ROI is as simple as basic mathematics. Here are a few of the ways you can advertise online:
When people search for the product or service you sell, be sure you are seen with Paid Search. Paid Search campaigns can often lead to the highest conversions for our clients, and work particularly well for mobile users. Running ads on the Search Network is a great idea because you are advertising at the point of intent. Unlike retargeting or display and social advertising, your search ads show up when you know the user is searching for what you are selling. These ads will typically convert a little better, but can also cost a little more than social media advertising and display or retargeting ads.
Google Display Network
Be seen across the entire internet by advertising on Google Display Network (GDN). The GDN reaches over 90% of all internet users and can be a very powerful marketing tool if done correctly.
By placing ads based on user interest, activities, etc., organizations can reach the population that will most likely resonate with their brand and offering. The Google Display Network allows your company to run ads on some of the most popular websites in the world.
Make every interaction count! Through retargeting ad campaigns, we can run ads to users that have previously shown an interest in your brand. By running display ads that are targeted specifically to each user’s specific behavior, conversions from retargeting ads are typically higher in ROI.
Since retargeting ads are often a fraction of the cost of most paid advertising, this leads to inexpensive branding opportunities for your organization.
Social Media Advertising
Increasingly, social media platforms have made it harder and harder for you to reach your audience without advertising. As organic reach has diminished on Facebook and Instagram, most companies are realizing the need to run ads in order to reach their audience.
The good news is that these ads are often far less expensive than other platforms (i.e. Google, etc.) and can offer a tremendous ROI if done correctly. We excel at running social media advertising campaigns for our clients.