Although it (really) doesn’t feel like fall in Nashville, Pumpkin Spice Lattes are now available! Today, the season of waiting in thirty-minute car lines to “spice up” your a.m. coffee begins. To add to the fall fun, here are 30 inspiring quotes from marketers to add “spice” to your professional life and spark creativity in the office this September.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe, VP of Marketing at FastMed
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin, CEO of Moz
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov, VP of Marketing at InsightSquared
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder, Intuit
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu, Author and Twitter Storyteller
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon, Managing Editor at Hubspot
“90% trust peers on social networks (even strangers); only 15–18% trust brands.” – Danny Brown, Award-Winning Marketer and Author
“Don’t say anything online that you wouldn’t want to plaster on a billboard with your face (or logo) on it.” – Erin Bury, former Managing Director at Eighty-Eight
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, Creative Director and Co-founder of Velocity
“Our head of social media is the customer.” – McDonald’s
“People ignore design that ignores people.” – Frank Chimero, Author of The Shape of Design
“We must move from numbers keeping score to numbers that drive better actions.” – David Walmsley, SVP, Chief Digital and Omnichannel Officer at Pandora
“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
“If plan “A” fails — remember you have 25 letters left.” – Chris Guillebeau, American-Nonfiction Author
“Blog with passion. Passion spreads.” – Scott Stratten, President of Un-Marketing
“Do not be embarrassed by your failures, learn from them and start again.” – Richard Branson, Founder, Virgin Group
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, Bestselling Author and Blogger
“Give them quality. That’s the best kind of advertising.” – Milton Hershey, Founder of Hershey Chocolate
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
“Google only loves you when everyone else loves you first.” – Wendy Piersall, Author, Blogger, and Artist
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine, Author of The Cluetrain Manifesto
“Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq, Teacher, Writer and Voiceover Artist
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel, New York Times Bestselling Author and Marketing Expert
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin
“The consumer is not a moron; she is your wife.” – David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather
“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be…longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin, Social Marketing Strategist, Author, Speaker, and Provocateur
“In the time it took you to read this sentence 20m emails have been sent.” – John Watton, Senior Director, VP Marketing, and CMO at Adobe
“We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe, Branded Content Producer
“If your content isn’t driving conversation, you’re doing it wrong.” –Dan Roth, Executive Editor, LinkedIn
To conclude, while sipping on spiced-up coffee drinks this season, consider the numerous ways to “spice up” your digital strategy. Firstly, be open to learning from other marketers. In addition, begin each day with the mindset that there is always more to learn.
These daily quotes from successful individuals in your field may inspire you in more ways than you’d expect.
-Written by Lily Tillman