astute communications


How to Create New Business Opportunities through Content Marketing

Posted on: March 14th, 2017 by Ryan Stout No Comments

If generating quality leads through your website and social media channels seems like a pipe dream, then this is the article for you. Implementing a Content Marketing strategy is one of the most effective ways to create sales opportunities for your company. Here’s how to do it. “Plans are nothing, planning is everything.” – Dwight D. […]

Growing Your Construction Business Through Organic Search

Posted on: August 30th, 2016 by Emily Fordice No Comments

More and more, construction companies are turning to digital marketing solutions to grow their business, capture leads, and enter the minds and hearts of potential customers. One of the most efficient digital marketing tools to achieve this is Search Engine Optimization. Search Engine Optimization (SEO) is a simple concept. SEO is a way to improve […]

How to Improve Your Business through Branding and Marketing

Posted on: July 28th, 2016 by Emily Fordice No Comments

A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and a […]

Keep Your Content Strategy Fresh

Posted on: April 9th, 2016 by AC Team No Comments

One surefire way to boost your business’ online presence is to consistently produce quality content. Doing so creates a positive feedback loop, wherein visitors enjoy the site and share it with others. This prompts search engines to rank the site’s pages higher in relevant search results, bringing in more visitors. This starts the cycle over […]

Opportunity with the “Other” Social Networks

Posted on: February 25th, 2016 by AC Team No Comments

Facebook used to be cool. More than a decade into its existence, the website boasts the largest active user base of any social network. But how many times have you heard someone say that they wish they could get rid of it? The rapid growth in other platforms like Instagram, Pinterest, and Snapchat indicates that […]

Cooking up Content: Tips for Getting Started with Content Writing

Posted on: February 1st, 2016 by AC Team No Comments

Content: It’s a word you’re likely to hear a hundred times a day if you work in the digital marketing industry, and with good reason. Without it, your company’s website is just a blank page with a logo and some navigational links across the header. Content is the meal you serve your customers; to keep […]

Free SEO tools roundup

Posted on: January 20th, 2016 by AC Team No Comments

Every business that is online knows it needs  Search Engine Optimization to expand its web presence. After all, building user awareness is half the battle of doing business online. SEO isn’t necessarily difficult in practice, but it can be time consuming and tough to stay abreast in an ever-evolving field. For websites and businesses that […]

NASA & The Martian Part 2: A Look Into the Agency’s Social Media Strategy

Posted on: October 15th, 2015 by Anna Stout No Comments

Last time we began discussing the marketing bonanza NASA has on its hands with the release of The Martian and their discovery of flowing water on Mars. It’s a convenient opportunity for us to take a look at NASA’s social media program, and how they’re utilizing it to push the agency’s agenda. In the first […]

Social Media Marketing Tips from the Revolutionary War

Posted on: August 13th, 2015 by AC Team No Comments

Here’s a short lesson in American history: When Thomas Paine, one of the American revolution’s foremost political activists, published Common Sense in 1776, it quickly went viral. In a nation of only 3 million people, it sold over 150,000 copies in the first few months following its publication, making it proportionally one of the best-selling […]

Slides from Anna’s Giant Conference Talk in Charleston!

Posted on: July 6th, 2015 by Ryan Stout No Comments

Anna and I were lucky to attend Giant Conference in Charleston last week. She had been asked to speak at the conference and we jumped at the chance. Conferences are a great place to recharge the batteries, get excited about your industry again, and meet really interesting people who have a fresh perspective on emerging […]